Setting The Record Straight: SEO Copywriting vs Conversion Copywriting

REVEALED: The Difference Between SEO Copywriting & Conversion Copywriting

Conversion copywriting vs SEO copywriting… where do you draw the line in the sand?

I mean, what’s the actual difference?

🤔 Is there even a difference?

🤔 Which one is more important?

🤔 Should you offer both of these services to your clients?

Here’s the thing...

I am by no means an expert on SEO copywriting…

But I have been seeing some dangerous misconceptions being preached in the online industry lately…

And frankly buying into these misconceptions can be irreversibly damaging to your business, your reputation, and your confidence levels.

So this in this video, I’m going to set the record straight once and for all.

Conversion copywriting vs. SEO copywriting – what’s the difference and why does it matter?

Just as a fair warning... this video is going to debunk some of the common copywriting misconceptions you’ve been hearing lately…

So come with an open mind and a willingness to change your perspective...

Oh and a notepad.

Because I’m also going to let you in on the best-kept SEO copywriting secret ever…

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[frankbyrne]

Boy did I ever need to hear this. SEO is writing for numbers, conversion is writing for people. The perfect nutshell.

[araceli]

Learning SEO seems complicated and a bit daunting. So it's a relief to hear that we can still become very successful copywriters even if we aren't experts at it. I do plan to learn what I can about SEO, but I don't want to have to spend too much time on it. Like you, I'd rather spend the majority of my time and efforts on producing copy that effectively reaches the intended audience and gets those conversions. Thanks for the great info., @Alex Cattoni!

[nicolekolesar]

I absolutely believe that you always write for your audience first and Google second. Too many “experts” think it’s all about the search engines. But if you content is ranking in the SERP’s but it’s not reaching your audience, then that piece is not gonna work. Great video as always Alex!

[JeanPaulCortes]

Great video, Alex! As someone who has worked writing SEO copy, I would add that though primarily the intent is to rank on a search engine, the copy itself will be read by a person. It is that person who is important and your audience of one.

[SamVanderWielen]

It took me a while to understand the difference between copywriters when I first started my business, but I've used a copywriter and a separate SEO expert who goes over the copy and does their SEO thing. So crazy how much goes into just getting words onto the web.

[dearbrave]

Conversion copywriting seems more interesting and natural to me. It's just a creative flow ♥️

[janaeaye]

Man, this hit the nail! So needed and so appreciated. Thank You. I'm interested in conversion copywriting and brand storytelling. It ties into my experience in retail and customer service.

[anandidarpel]

From my 4 years of work experience, I would say use of online commercial or non commercial tools for keywords and SEO benefit of content really helps. Other methods like on page and off page SEO must also be explored. But which online non commercial tool is reliable is totally your choice

[muhammaddanish]

you recommend technical people pick SEO copywriting for the web content writer and creative people select the conversation copywriting for the human psychic and brand awareness.

[philipsimons]

I am interested in SEO but definitely lean more towards conversion copywriting.

[marka.clarkii]

Great video Alex, really appreciate you breaking that down for us. Some of us didn't really know there was a difference.

[kooldeepsahye]

I have dabbled in both types of copywriting anf while I practice SEO copywriting more, I still tend to provide conversion copywriting as well. After all, website copy most of the times include both a mixture of SEO and conversion copywriting.

[MetroMitch]

Such great content girl! Loving all your vids, going to learn and start to freelance this year!

[mellyb]

Thanks for shedding light on this important topic. Blessings to you

[carylispalacios]

Great content. Good SEO should focus on UX. Nowadays, writing to robots doesn't work from a SEO perspective. Good copy is all you need on top of a great UX.

[rayvinhubilla]

a total 100% on that dangerous misconception

[magerolin]

Great video, Alex! Just, one quick question. As a convertion copywriter, are you supposed to write any kind of content within that category? (landing pages, email marketing, blog post, ads...) I wonder if copywriters persuade through multiple channels or they focus just on one. Cheers!

[isaacchinaza]

Wow almost got confused if not for this video. Thanks a lot and great content

[woodtronicsbasses]

Absolutely brilliant. Solid insight greatly explained. Thanks

[mouaz]

Hi Alex, can you make a video for the common interview questions for copywriter in big companies?