Driving Growth through DevRel

Season 3 of Crossing the Enterprise Chasm is back. This time, we'll focus on insights from GTM leaders on successfully moving up-market to serve enterprise customers.

In this episode, WorkOS CEO, Michael Grinich, and co-founder of HyperGrowth Partners, Martin Gontovnikas, discuss tactics around building community engagement and how to stand out from the crowd.

In this episode, we cover:
00:00 Intro
00:39 Gonto's background
01:31 Early days at Auth0
03:45 Marketing to developers
06:35 Evolution of the marketing function with the company's growth
12:06 Identifying engineers that can also do marketing
14:12 When to layer in more traditional, corporate marketing
18:11 Navigating the inevitable cultural shift
21:34 Traits to look for in first hires
24:36 Advice for founders on marketing and growth