7 Incredible Benefits of Local SEO | WebFX

7 Incredible Benefits of Local SEO

In this video, Jackie explains the power of optimizing your website for local searches. She covers 7 local SEO benefits that will convince you of this strategy's success. She'll also explain what local SEO is and how it can work for your business.

Search engine optimization, or SEO, refers to all of the tactics you use to get your website content ranking in search engines. There are many types of SEO, one of which is local SEO. When you work on your local presence, you optimize your website for people near your business or in your service area. The goal is not only to boost website traffic, but also to increase foot traffic and local customers for your business.

An important concept in local SEO is NAP, which stands for name, address, and phone number. The goal is for this information to be consistent across all of your online profiles, especially your website. There are other elements to local SEO, like local keyword targeting and earning local backlinks, but NAP is a great place to start.

Video timestamps:

00:00:00 // Intro to local SEO
00:02:11 // Benefit 1: Brand awareness
00:02:43 // Benefit 2: Website traffic
00:03:16 // Benefit 3: Foot traffic
00:03:31 // Benefit 4: Community trust
00:04:06 // Benefit 5: Link building
00:04:49 // Benefit 6: Lower ad costs
00:06:06 // Benefit 7: Conversions

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