How To Measure Event ROI (Return on Investment)

I know a lot of people believe that event planning is all about having fun. You get to spend time with amazing clients and the event itself should create excitement and have everyone leaving with a smile on their face.

But how do you measure event ROI (Return on investment)?

Whether you’re planning weddings, you’re a meeting planner or a party planner, it’s important to focus on event ROI to measure the success of your events and to show your clients and future clients what outcomes you’re capable of producing.

Today I’m going to share 4 strategies to help you show your event ROI.

I’d love to hear from you. In the comments below, let me know what other outcomes you measure to show your event ROI? Feel free to be as detailed as possible.

If you have a question you’d like me to answer in an upcoming episode, go ahead and ask it in the comment section below.