How to Set Up Facebook Ads Custom Conversions (2022)

Here's a brief tutorial showing you exactly how to set up a Custom Conversion. Setting up Custom Conversions is the only way to track specific actions taken on your website that are important to you, aside from any pre-populated conversions that Facebook has created for your Ad Account.

Ready to stop boosting posts and start running ads that will actually generate a return?

It’s a series of easy-to-follow, streamlined videos designed to show you the two ad campaigns you need for your online store (seriously, it’s just 2 campaigns!!), how to set them up, and how to know if they’re working.

Oh and if they’re not, I also show you what to do!

[meggiethesongwriter]

This is SUPER helpful, thank you so much! I appreciate how you explain what the custom conversions do and why they're helpful.

[mindaugassavela]

thank you, was literally missing the last 2 steps!

[Voltzaps]

when i do this, the custom conversion event doesn't show up in the event drop down menu when creating the ad in ads manager. I've set up Aggregated Event Measurements, and they all show active in the event manager. Any suggestions?

[selfintelligence]

Thank you, I was missing the 'add asset' bit which was giving me a warning in the ad-set. I didn't come up automatically for me to do this like it did in your video.

[freshtouch]

Thank you for your very helpful video! I'm wondering if you know whether custom conversions should show up on the Facebook Pixel Helper when you go to your webpage. I have a custom conversion set up to fire when customers go to a url containing certain text. The custom conversions are registering when I go to the Custom Conversions page in my Events Manager, but they're not showing up on the pixel overview in Events Manager or on the Facebook Pixel Helper when I visit my page. Thank you again!!

[marocinfo]

hi, please i want to know Why doesn't the information appear in overview events as it appears on test event ? Like value of the product and currency, url ??

[Rama-njhq]

Thanks for this video. My custom conv events does not show up in the aggregated event section. Did I miss something. I have correctly connected the ad account with the custom events

[adderlyacevedo]

Are custom conversions and custom events the same?

[leiposadas]

May I know, how to find those emails who sign up to the landing page?

[traviswentworth]

Hi, thanks for the video! I've just set up new conversions and linked them to events. Do you have more info on how to assign these conversions (or events?) to particular ads or ad sets? Ultimately of course I'd like to measure cost per conversion of particular ads, but I'm finding it very unintuitive.

[jaychandler]

Question: So, for the URL keywords - the CTA takes the user to another website (typeform) where they can fill out a survey. My goal is to track everyone who clicked the CTA that then led to the Typeform. Would I put the "/typeformname" as the URL keyword even though its on a different website? How that makes sense.

Thanks for this video!

[naijapropertypro]

thanks... pls I am having an issue, can't get to use my custom conversion with Conversion objective. it keeps giving me an error that the custom conversion can omly work with lead objective. Pls how can I resolve this issue?

[howardmathews]

Before hitting Apply, I get "Some ads may miss conversions on iOS 14.5 devices after this update." What on earth do they mean 😭😭😭😭😭 All I did is just made the Purchase "Custom", for better tracking (I made a custom conversion and set it up to track any url that contains "orders").

[stefanmanuel]

I have the issue where my custom conversion remains inactive

[christygnad]

What if you only have agency access to your client's Business Manager and you don't want to "own" their Custom Conversion in your Agency Business Manager? Is there a way to configure that custom conversion as an event w/o your agency "owning" it?

[davidmainescoresakafloated]

So when I am trying to set my data source the only option I have is something that reads: "Conversion Pixel
ID" and then a long number. the dot to the left of it is gray, not green. So what's going on here?

[imdevin]

is there a way i can dm u for help i would greatly appreciate it!

[stefanmanuel]

I have the issue where my custom conversion remains inactive