This Switch Doubled Our SaaS Revenue (Crazy A/B Test Results)

We've run hundreds of A/B Tests for our SaaS, but only a few had an impact.
Let me share some of the results that ended up adding +54% extra revenue and having more users sign up.

Some of these also gave some... interesting outputs 🤔
Let's dig in!

#saas #business #mrr #abtesting #startup #bootstrapping
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How I Use AI + No Code to Validate any SaaS Idea

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[SimonHoiberg]

We’ve run hundreds of A/B tests in the past 3 years of being in business.
These were some of the most impactful ones.

I hope you got value from my sharing these results.
Would you like a video where I cover how to set up A/B testing using No Code?

Next up ➝ Learn how to validate your SaaS idea

Be sure to hit the like button on the video if you got value from it!
Talk to you in the comments 👇

[PaytonClarkSmith]

Simon this video was absolute our gold. Thea insights are huge and it has definitely got me motivated to run my own AB tests. We are currently stuck around $11k MRR and I think this is what we are missing. Thanks 👊🏻

[ellio]

Your video editor needs a raise! It has to be the most amazing video on AB testing. 🔥

[KylePrinsloo]

This is MASSIVE! Crazy to see these results. The onboarding ARPU was interesting! Data doesn't care about your feelings... 😂 and great work on the editing in this video 👏

[sethomotosho]

This is outstanding!! I'm a full time writer with a history of failed SAAS, this is exactly why I'm here learning, I love this!

Well done man!

[MasterBrain]

As always you make an astonishing content Simon 🔥🔥🔥 🚀

[red]

Can you do a video on the failed tests that didnt bring any meaningful results ?
Otherwise many entrepreneurs might get survivor-bias and think that A/B is a perfect tool that should always always be used.

I've had to explain in the past that A/B is really good once you get a certain scale, but if you haven't even had some product market fit it might actually hurt your team speed to iterate and add value

[marcwinner]

I watch every video you upload and this one was on another level. Well done Simon!

[RonnyBadilla]

This is great Simon!! I built a script where I’m able to choose how much traffic is routed to each feature flag of my application. I think I’m going to use it to run some a/b tests.

Thank you very much for sharing this! 😊

[dannagoston]

Another awesome video! Thank you @simon

[cryptosecuritytools]

I think its a simple situation. People who don't understand your product fully (the ones left to their own devices) are not going to appreciate what it is that makes your product critical for their use case. When you onboard someone, you expose them to many possibilities and features of your product that may or may not be assumed to exist before the user signed up. Having said this, onboarding is usually done in a very hamfisted way by most companies. Its very important you dont piss off your users while they are forming an opinion.

[victordemite]

I check the Feedhive page every couple of weeks and look what has changed, what works and where I can find inspiration. But I mean, for newcomers definitely a great inside.

Between: 1.) It would be cool if you could share your YouTube setup / I know vou want to stick with vour topic brother, but maybe like „my setup for a personal brand in the SaaS space" e and how you do the effects. 2.) where do you learn all that stuff, which Podcasts, communities or topics are you looking at a weekly basis.

[mattias]

The 8:40 experiment seemed obvious and was quite obvious. It’s just the endowment effect, where option b it seems like you’re losing something. And in option a it feels like your getting a discount. Because of the anchors.

[INSODEA]

This is crazy!! You saved our tons of money with these AB tests

[santhodeva]

Hi Simon, thank you for sharing this. There are great insights here. One clarification: In test #4, is the scroll stopping measurement needed? Could it be said that, since the comparison is with lack of content, any content could have caused the scroll stop and not necessarily the G2 badges? CTR measurement alone would be fine to come to the same conclusion, right? (say, CTR of 3% of total visitors etc.)

[jameshwartlopez]

Can you create a video on the tools you used for ab testings?

[wave]

Amazing video Simon
I didn't fully understand the ARPU difference, was that because less people churn / will continue after trial who did the onboarding flow?
Thanks!

[mehdikhoudali]

Jumped on the video faster than the light 😂

[CallInSickCA]

Simon what tool do you recommend for the actual A/B logic and testing?

[dannagoston]

Btw @SimonHoiberg, any updates on the building in public video? Still in the making?