Why customers return a purchase?

Due to the imprecise nature of shopping online, e-commerce retailers receive more returned purchases than do brick-and-mortar locations; nevertheless, retailers in both modes can receive returns for a variety of reasons. One of the most common reasons that customers return their purchased products is that they may decide they do not need a certain product shortly after its purchase. Buyers’ remorse is also a common reason why customers return their products. Many people impulse buy. Initially they are happy with their selection, but after a couple of days, they begin to question themselves: Was it worth my 50 pounds? Was it really the best option? Some people make an impulse purchase when they are feeling down. In many cases, the regret that these purchases trigger will lead to their cancelling their online order, if possible, or returning the product after it has been delivered. Moreover, online products that fail to meet consumers’ expectations are typically returned. One cause of this dissatisfaction could be that the delivered product did not match its description. Another reason customers return their products is wardrobing. Wardrobing is a fraudulent practice in which a customer buys an item they intend to use for just one occasion and then return afterwards. For example, a consumer may buy a fancy outfit for a special event, wear it with the tag tucked inside and then return it. Believe it or not, many shoppers feel that this is a perfectly legitimate practice, but it is fraud.