The History of Advertising in 60 Seconds

The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to branded content.

[TheSavageScream]

Advertising is as old as the human condition, but branded product placed ads did not show up until the 18th century when print advertising became the norm. In the eighteen-hundredths, the first billboards and ad agencies began to set up shop. In 1891, companies like Kodak began selling their brand, not just their product. Then, in 1908, new companies like Ford state flashy publicity events and honing the art of looking cool. The soap opera was born when soap companies discover the popularity of radio dramas among women when they do their house plan. The Bulova watches made the first television commercial that cost nine bucks. And when psychologists got involved in the nineteen sixties, focus groups transform the industry into a calculated science, the tactics got a lot less predictable and the budgets got a lot bigger–entered the internet, advertisers were eager to engage the growing network of more than five million users. By the year two thousand, ads were appearing alongside search results driven by consumer interests. Now, advertising is just part of the conversation. For the first time in history, consumers are able to choose the ads they see based on their own taste, and brands are working with publishers to create content, it’s a whole new world.

[chrispalengat]

By far the most important development in this 'history' is the caption 'Skip Ad' at 1:02. This is the future.

[jigglestumps]

This would've been considerably better as a 1 hour video.

[nycto]

Any Advertising and Marketing student watching this?? 💖

[lo]

PRETTY KOOL FROM A BIRDS EYE VIEW! BUT N GENERAL JUST AMAZING!😎

[octopichael]

Can't wait for the virtual reality ads that give you full body experiences to convince you to buy gum. I'm looking at you 5 gum, make it happen ;)

[AnabellHilarski]

*La Historia de la Publicidad en 60 Segundos*

_Wow, este es uno de los mejores vídeos que he visto sobre Online Ads. Me encanta este tema, porque es uno de los mas importantes en el mundo del Marketing y por algo Google tiene varios restaurantes Gourmet en sus oficinas gracias a los Ads._

#OnlineAdvertising   #Marketing   #Ads  

[facundogiorno]

Very good and interesting video.

Luci

[thatFinn_]

If you want to learn more then set speed 0.5x or 0.75

[slr-d]

great vid... exactly what the title says... (love when that happens) 😌

[zeushopkins-collis]

who went to click 'Skip Ad' at the end?

[MichaelGustavsonArchitect]

Wow. The post internet part took up the same amount of time as the first newspaper ad did. Maybe try 120 seconds next time?

[mansik]

Can anyone please tell how is this effect birds eye view created in this video ..

[Danijela]

Please, can someone write down everything what narrator says? He is speaking to fast and I can't recognize every word, because english isn't my native language. I really need this for school, and I would be very grateful if someone can help me. :)

[simplegirl]

Can u say who is the founder of online advertising?

[florinmoldovanu]

today it's more advertising than living. Fuck that!

[nte]

Would anyone else actually appreciate a longer version of this? Sure, you threw a bunch of $hit at us in these 60 seconds, but it's almost incoherent. These "xy in z seconds" videos are way too many...

[PaulR]

Show me an advertiser and I'll show you

[PaulR]

ALL ADVERTISING IS DESIGNED/INTENDED TO DECEIVE

[triinsunter]

Modern??? :D You must... be kidding....