Spotify Talks Video Content Strategy for Brands - Outside the Frame

People trust people more than they do brands, and algorithms are responding to that. Hiring an influencer to create your video content is a winning strategy, but the collaboration can be fraught. Gavin Guidry, Creative Director at Spotify, guides you through the ins and outs of a successful influencer collaboration. You get video that’s raw and real and shows your brand is human. And you get to sit back and let your videos woo a built-in audience.

Speaker: Gavin Guidry, Creative Director, Spotify

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