Business-to-Consumer (B2C) Definition | Finance Strategists | Your Online Finance Dictionary

A business-to-consumer, or B2C, business model is one in which a company sells a service
or product directly to a consumer. Familiar examples include Amazon, Walmart, and other
companies where individual customers are the end-users of a product or service. B2C is the
alternative of the business-to-business model (B2B) in which a company sells their products first
to another business, which will then sell the product to another business or a customer with a
mark-up.
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0:00 Business to Consumer (B2C) Definition
0:36 5 Types of B2C Models
1:52 B2C Example Companies
2:04 Advantages of B2C
2:34 B2C Question
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