TOP-9 Tools for Marketing Funnel. Martech Stack recommended by experts

Alice in Wonderland. Amazed and lost. That’s how a typical marketer from 2011 would feel facing today’s variety of tech.

No surprise! If it was 150 martech companies fighting for your marketing team attention back then, today its number grew to over 9 000. Impressive, heh?
Thus, it is easy to get lost when choosing a winning combination of tech stack tools that would correspond with your goals.

Good for you, here is a list of marketing technology stack tools well-tested by 20 fast-growing companies like Heap, AirCall, Dashly, HubSpot, etc.

Video chapters
00:00 - Intro
00:27 - 3 martech tools to attract leads to you website: Google Ads, Unbounce, Hubspot
01:52 - 3 martech tools to capture visitors and convert them into leads: Dashly, The Clearbit, Marketo
03:38 - Martech stack to analyze campaigns performance: Google Analytics, LeanData, Optimizely
04:59 - 3 basic tips when selecting martech stack
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