Frictionless Selling: Removing Friction to Accelerate Growth | Austin Startup Week 2020

Most Startups rely on the sales funnel – moving prospects through the sales process in a predefined way to help generate new business. While applying force for growth is important, the most successful startups in 2020 are focusing their attention on removing friction from their sales process. Enter Frictionless Selling: a way of rethinking sales to effectively reduce friction and create more convenient experiences for both the buyer and the seller.

This presentation will review:

Frictionless Selling: what is it and why does it matter?
The evolution of sales in search of Convenience
The 3-step Process to implement Frictionless Selling: Enable, Align, Transform

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Interested in a general Capital Factory overview?:

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About Capital Factory:
Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Last year more than 200,000 entrepreneurs, programmers and designers gathered day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas and Houston, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2013.

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