Barbie VS Bratz: The History of the Biggest Rivalry in the Doll Industry!

This video is made for ADULT doll collectors and gift givers. Viewer discretion is advised.

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00:00 - Intro
04:27 - Carter Bryant and the creation of Bratz
11:26 - The Bratz hate train
15:28 - Bratz were a massive success
16:38 - Mattel retaliates
21:38 - Isaac Larian
24:02 - Bratz being petty queens
26:55 - Bratz vs Barbie gets serious
32:07 - Barbie wins... for now
36:35 - Bratz fight back!
40:23 - The battle continues outside of court
42:51 - Conclusion

Thanks for watching! Please let me know what you think of the dolls in the comments!

[homeboyeric]

As a Barbie collector, I kinda miss when a doll line gets into Mattel's nerve every once in a while because they tend to be comfortable whenever they think there's no competition and that leads to dolls with poor quality and execution.

[LittlemisstoxicTfc]

This is better than any MMA fight ever

[Garylovesdolls_]

I had always been a bratz person
However i never hated barbie because she's the reason why all of the awesome fashion doll in this world exist❤

[EndlessUnboxingSurprises]

I am both. I think both Barbie and Bratz dolls are iconic and will forever have a special place in my heart! ❤ That being said, if I had to pick one, I'd have to ask which era are we talking? Because if it's current playline Barbie? I'd choose Bratz, but if we're talking 90s and early 00s Barbies? Barbie, all the way!

[bbsdollsandtvarchive]

I’m gonna always be both a Bratz and a Barbie boy.

[alanalovell]

what makes Bratz so incredibly iconic is the fact that the illustrated depiction of Bratz is just as Iconic.

[alienovel]

My favorite part of the book was from the final lawsuit when they ended up making Mattel’s CEO pick between a Mattel doll and a Bratz doll and he sat there for a long time and still guessed wrong! So crazy😭

[ladyaries]

Oh this is the video I've been waiting for. **opens chip bag**

[GUAGA]

It would be quite hilarious for them to do a collab tbh hahaha

[Iroh]

Not the principal of kickapoo high school flying in to try to save the day LMAO

[megdelaney]

💗I'm a Barbie Girl! In a Barbie World! 💗

[nilawarriorprincess]

It's so funny that people objected to Bratz style. I was a 90's teen & wore dresses like that for CHURCH & my grandmother bought me the clothes! SHE even picked them out. She bought me a black lace shirt & a faux leather mini dress that I wore together TO CHURCH! I didn't even kiss a boy until I was 18.😂 I still have my OG Sasha, the one at 13:14, I her because I owned that exact outfit down to the lipstick. So many of the things the Brats wore were what we did. That Sasha was my 1st mini me. I wouldn't have thought about dolls at that age if the fashion wasn't that accurate.

[jordanbraswell]

The way its an important history lesson for us the adult doll collector is so iconic ❤❤

[TessesKingdom]

As a kid I had a lot of Barbie dolls, suddenly I started receiving Bratz dolls as Christmas presents and birthday presents, so they became a huge part of my childhood. However my mom got rid of all my childhood Bratz and Barbie dolls. Unfortunately I can’t really re collect my Bratz dolls because they are extremely expensive on the second hand market, so I went with Barbie instead during the beginning of my high school years. But Monster high quickly became my ultimate favorite because I loved what they stood for. That every monster was welcome freaky flaws and all, and me being autistic and ADHD this quote really resonated with me. In conclusion I’m more of a monster high fan lol.

[AndraGorgon]

03:59 the “Mmmmm Bratz” had me 😂😂. Also, this was such a fun and comprehensive video! Thank you for taking the time and effort to share this with us. You did an amazing job covering the different facets like Mattel’s typical MOs and both companies’ CEOs backgrounds. I got way more out of this video than I would’ve imagined 🤯

[WhizWoz]

This is one of my favourite videos ever made

[JoVs-vvlm]

I love both doll lines.
I think each one of them have their highlights moments 🤷🏻‍♂️.

Love that you mentioned Lily Martinez, she also was involved experimenting with the monster high prototypes 🫶🏻.
She’s such a talented woman

[darrellwallace]

Joey, you did a FANTASTIC job with this story of the details on the Bratz vs Barbie court battle.
By coincidence I just bought the book "you don't own me" by Orly Lobel. I'll definitely be reading it this weekend.
This was excellent work. I was on the edge of my seat!
Love your channel.❤❤❤❤

[ewika]

because of the lore and my own pettiness, i loveee bratz and consider myself a bratz girllll alsoooo love this video, you did amazing!! ❤

[VicDaher]

Thanks for this video! And OMG I am shocked to know why Bryant was discontinued!! I love My Scene more than Bratz, I hate Bratz’s proportions