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Citroen Stand at the 2019 Geneva Motor Show – Preview
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At its stand at the 2019 Geneva Motor Show, Citroën is showcasing 100 years of boldness and innovation dedicated to the comfort, the freedom of movement and a popular and cheerful automotive experience. A stand on which the Brand demonstrates:
▪ Its heritage: three iconic models bearing the centenary colours: Type A, Traction and 2 CV.
▪ Its dynamic:
- A successful, modern, strong and harmonious range illustrated for the first time by the new “Origins” Collector Edition and spearheaded by the new flagship, C5 Aircross SUV. These models feature bold styling and outstanding comfort drawing on 100 years of expertise, embodied today by the Citroën Advanced Comfort programme.
- In a world debut, SpaceTourer The Citroënist Concept: a modern and connected concept van, and an extended mobility support with the “Rider The Citroënist by Martone” bicycle. A space for living and working, and for experiencing intense adventures and sharing them immediately.
- C3 WRC, which won the Monte Carlo Rally, the Brand’s 100th WRC victory.
▪ Its vision of the future: In a world debut, Ami One Concept: a disruptive object with a singular personality. An all-electric two-seater that places digital technology at the heart of a new experience of urban mobility, with more freedom and peace of mind, in response to new challenges in urban mobility.
The Citroën stand, a unique living space combining design and comfort, celebrating its centenary and focused on the future, from “La Maison Citroën” to the “Comptoir Ami One”. A place featuring a daily performance of “The Place to C” and in which Ami One Concept will be moving around freely.
Not to be missed on the Citroën stand:
01 WORLD PREMIERE: AMI ONE CONCEPT – CITROËN FREES UP URBAN MOBILITY
In Geneva, Citroën is revealing as World Premiere Ami One Concept, its vision of urban mobility, addressing new motoring behaviour and the challenge of the energy transition. A disruptive, trendy and protective object, ultra-compact and 100% electric, it enables two people to travel freely around the city. With Ami One Concept, digital technology is central to a more affordable, simple and serene mobility experience. Accessible to everyone (licence-free) and adapted to each person (“on demand” experience from five minutes to five years), and managed using a dedicated mobile app, Ami One Concept is taking pride of place in its world debut on the La Maison Citroën stand through a unique staging approach!
02 WORLD PREMIERE: SPACETOURER THE CITROËNIST CONCEPT
A modern van full of character, inspired by the desire for freedom and sharing. It offers a real mobile living and work space to experience boundless adventure while staying connected. Its name refers to fans’ commitment to the Brand, whose core identity it embodies: a striking outline full of character and the promise of journeys in complete comfort. Greater freedom of movement since the concept is accompanied by an exclusive bicycle model – “Rider The Citroënist by Martone” – developed in partnership with Martone and incorporating the concept's stylistic codes.
03 THREE ICONIC MODELS FROM CITROËN’S HISTORY
To celebrate its centenary in style, the Brand is exhibiting three iconic models having received a modern-day makeover: Type A, Traction and 2CV. Each one features original colours and trims work in a nod to the Collector Origins Edition making its world debut on the stand.
04 A MODERN, STRONG AND HARMONIOUS RANGE
Citroën is exhibiting a renewed range that is dynamic, strong and harmonious, with six major launches since 2016. This roll-out has produced results, with the Brand posting its highest sales in Europe in 7 years in 2018. The models share distinctive styling and benchmark comfort informed by the Citroën Advanced Comfort® programme. They are being presented for the first time in the new livery of the Collector Origins Edition celebrating the centenary. The range is topped by New C5 Aircross SUV, which will be the first Citroën model to be available in a PHEV version. Citroën is pursuing its product offensive with the aim of marketing an electrified version of each model in its range by 2025.
05 CENTENARY STAND FOCUSED ON THE FUTURE
A spectacular stand, a place for discovery, combining design and comfort, that is dynamic, warm and digital alike. A space for living boasting unique architecture and enlivened several times a day by the “Place to C” performance and transformed into a playground for Ami One Concept, which will be in motion on the stand. A stand that immerses the visitor in the Citroën universe from today “La Maison Citroën” to tomorrow “Le Comptoir Ami One”, a space offering a unique customer digital experience simulator, and a real-life easy-to-use and intuitive automatic mobility distributor from presentation to delivery of the object.
▪ Its heritage: three iconic models bearing the centenary colours: Type A, Traction and 2 CV.
▪ Its dynamic:
- A successful, modern, strong and harmonious range illustrated for the first time by the new “Origins” Collector Edition and spearheaded by the new flagship, C5 Aircross SUV. These models feature bold styling and outstanding comfort drawing on 100 years of expertise, embodied today by the Citroën Advanced Comfort programme.
- In a world debut, SpaceTourer The Citroënist Concept: a modern and connected concept van, and an extended mobility support with the “Rider The Citroënist by Martone” bicycle. A space for living and working, and for experiencing intense adventures and sharing them immediately.
- C3 WRC, which won the Monte Carlo Rally, the Brand’s 100th WRC victory.
▪ Its vision of the future: In a world debut, Ami One Concept: a disruptive object with a singular personality. An all-electric two-seater that places digital technology at the heart of a new experience of urban mobility, with more freedom and peace of mind, in response to new challenges in urban mobility.
The Citroën stand, a unique living space combining design and comfort, celebrating its centenary and focused on the future, from “La Maison Citroën” to the “Comptoir Ami One”. A place featuring a daily performance of “The Place to C” and in which Ami One Concept will be moving around freely.
Not to be missed on the Citroën stand:
01 WORLD PREMIERE: AMI ONE CONCEPT – CITROËN FREES UP URBAN MOBILITY
In Geneva, Citroën is revealing as World Premiere Ami One Concept, its vision of urban mobility, addressing new motoring behaviour and the challenge of the energy transition. A disruptive, trendy and protective object, ultra-compact and 100% electric, it enables two people to travel freely around the city. With Ami One Concept, digital technology is central to a more affordable, simple and serene mobility experience. Accessible to everyone (licence-free) and adapted to each person (“on demand” experience from five minutes to five years), and managed using a dedicated mobile app, Ami One Concept is taking pride of place in its world debut on the La Maison Citroën stand through a unique staging approach!
02 WORLD PREMIERE: SPACETOURER THE CITROËNIST CONCEPT
A modern van full of character, inspired by the desire for freedom and sharing. It offers a real mobile living and work space to experience boundless adventure while staying connected. Its name refers to fans’ commitment to the Brand, whose core identity it embodies: a striking outline full of character and the promise of journeys in complete comfort. Greater freedom of movement since the concept is accompanied by an exclusive bicycle model – “Rider The Citroënist by Martone” – developed in partnership with Martone and incorporating the concept's stylistic codes.
03 THREE ICONIC MODELS FROM CITROËN’S HISTORY
To celebrate its centenary in style, the Brand is exhibiting three iconic models having received a modern-day makeover: Type A, Traction and 2CV. Each one features original colours and trims work in a nod to the Collector Origins Edition making its world debut on the stand.
04 A MODERN, STRONG AND HARMONIOUS RANGE
Citroën is exhibiting a renewed range that is dynamic, strong and harmonious, with six major launches since 2016. This roll-out has produced results, with the Brand posting its highest sales in Europe in 7 years in 2018. The models share distinctive styling and benchmark comfort informed by the Citroën Advanced Comfort® programme. They are being presented for the first time in the new livery of the Collector Origins Edition celebrating the centenary. The range is topped by New C5 Aircross SUV, which will be the first Citroën model to be available in a PHEV version. Citroën is pursuing its product offensive with the aim of marketing an electrified version of each model in its range by 2025.
05 CENTENARY STAND FOCUSED ON THE FUTURE
A spectacular stand, a place for discovery, combining design and comfort, that is dynamic, warm and digital alike. A space for living boasting unique architecture and enlivened several times a day by the “Place to C” performance and transformed into a playground for Ami One Concept, which will be in motion on the stand. A stand that immerses the visitor in the Citroën universe from today “La Maison Citroën” to tomorrow “Le Comptoir Ami One”, a space offering a unique customer digital experience simulator, and a real-life easy-to-use and intuitive automatic mobility distributor from presentation to delivery of the object.
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