Google Analytics Is Dead

Google Analytics got us far, but it's time to move on.

S/O Ph4se0n3 for the awesome edit 🙏

[Sekai]

I feel like Theo at some point will make a video about "you need to stop watching theo"

[Tszyu]

90% of every front end job is adding Google analytics, meta pixels, adobe, and 8 other analytics platforms to even the most basic sites and then get yelled at when it loads too slowly. You’ll never be able to convince marketing teams to stop forcing you to add these to sites. It’s never the choice of a developer to add these, it’s business teams especially marketing requiring this. Your only saving grace could be something like partytown to at least help with load times. I just don’t think I could ever convince them to use anything other than the biggest platforms for analytics in the world.

[collie]

Don’t use google use my sponsor, don’t use this anymore use my sponsor, seems to be the themes to a lot of these videos. Sometime some useful insight but mostly use my sponsor

[xXWelhoXx]

IANAL but GA is not illegal in Finland, the ombudsman just issued an reprimand to the library operator in helsinki for using it "unsafely". Its ok to use it as a private or public business, or even as a govermental agency if you just use it correctly :).

[bartek.igielski]

Plausible is not fully open-sourced anymore, it's approximately 90% open. Recently, they introduced a Business tier, which includes features like funnels, that are not available in the self-hosting option.

[utsabojha]

Congratulations ! You've successfully watched an entire 10.58 minute long ad of Posthog.

[johannes.przymusinski]

Posthog seems amazing, but I feel like a „list“ of good Google Analytics alternatives without mentioning Matomo is incomplete. It might not be as fancy as Posthog is, but it’s for sure a viable alternative to Google Analytics which can be self hosted and fully complies with GDPR.

[lawlietnick]

Google Analytics 4 is legal in Finland. It has never been illegal. It was Google Universal Analytics

[Kane]

Theo what’s your opinion on the cookie settings piece when you land on a site?

Genuinely interested in the perspective of a thoughtful dev - because it’s always a pain for me to click “no” and then find my path through the dark pattern. But I love when products get better…

[oliverhoff]

As I mentioned in my previous comment which got deleted, GA is legal in Norway and all of EU as of July 2023.

[quintencabo]

What a timing, literally yesterday I moved to matomo, its privacy friendly (no cookies), open source and a nice dashboard. Super compatable with everything.

[free_audiobooks]

Come on !! Put this video as Business promotion

[theDanielJLewis]

LOVE IT! I think this is _exactly_ what I've been looking for, and it even includes "A/B" split-testing!

[chawkichalladia]

how did I know that he had an alternative sponsoring him 😅

[lakelimbo]

I think Matomo is a better option if you want to self host

[_Yolandi]

This partially true, in Austria it’s not illegal every website and agency uses it. If you integrate it right with anonymous IP and Cookie Banner etc. It’s ok.

[bernardoquina]

You have more sponsors than a Formula 1 team 😆🙌

[AndrewEddie]

Interesting take. Though, just being Open Source doesn't solve the problem of things heading towards the abandonware bucket. What would be more interesting in the future is having an Open Standard for data analytics so that you can export your data from one system, and import into the new system. Pipe dream? Possibly.

[peteredmonds]

theo "its no secret" browne.

[jwickerszh]

Posthog seems cool, we've been mostly ignoring google analytics at this point because their UI is terrible, many people block it, their events are super confusing, their reports are always super obscure as to why some metrics can't be used, the data sometimes make no sense (it shows products that have been purchased whilenever been added to the cart ... fun).

As a quick workaround I just added a DB and an endpoint and basically repost there what we already post to GA just so we can useful reports on some stuff ....
But sure that does n't do a lot of the charts that we still use GA for, so using Posthog instead sounds like the way forward.