Why Did We All Start Drinking White Claw?

The past few years have been one strange trip - over the many years, there have been many attempts to create a beverage that isn't beer, but also, quite different than straight hard alcohol... In the recent pas, what was created was an oncoming craze for 'Hard Seltzer' - Beer companies like Budweiser, Coors, as well as bran new companies such as White Claw and other specifically 'hard seltzer' companies rocketed into the public consciousness, right in time for a pandemic to hit.
Come with us as we race how this ubiquitous craze caught on, and rocketed to fame.

#hardseltzer #alcohol #weirdhistoryfood

[markabraham]

Someone in the industry told me a few years ago that the seltzers are a fad. Looks like they were right.
I don't think they'll ever go away, because any drink like that will do well for people that don't want to get stone cold drunk and also people that don't want the carbs.
I'd be curious to see how the Claw would have done if every other company didn't put out a product

[generybarczyk]

Never heard of hard seltzer or White Claw.

[ChristopherSmithNYC]

We didn't. It's just a wine cooler.

[pam]

Tried White Claw once. Didn't get a buzz but spent most of the time peeing