The Fall and Rise of SKIMS by Kim Kardashian

SKIMS is arguably the best Kardashian / Jenner brand we have seen to date, but that really doesn't have all to much to do with Kim's input and has far more to do with traditional methods of marketing implemented by Emma and Jens Grede who are the masterminds behind the company. Kim of course had a massive role in the company, but without the Grede's, the company would not still be with us today

[krschn]

i still to this day believe that she really had "skims" name right from the beginning and not "kimono" and she did this to gain anger as sort of marketing tactic and press.

[abbyc.]

I’ll be honest, skims really appeals to me and multiple times I’ve had some of their items added to my cart but I never went through with the purchase. Obviously my purchase alone isn’t going to make or break the brand’s success or Kim’s obscene wealth, but I’d much rather support anyone else!

[Kevin-rgyc]

Kylie needs to take advice from Kim on how to have a sustainable, successful and respected brand she has a lot of potential but is too busy wanting to do multiple brands that she clearly only does for a cash grab she needs to stick to one brand that she has a genuine love and ambition for and utilize it

[st]

I feel like Kim is the only one in that family who genuinely likes business and wants her stuff to be good and good quality cuz compared to her sisters they just be doing brands for cash grabs and have horrible quality and Kylie is very obvious with that

[sophiaisabelle]

We appreciate how well you've articulated your own insights. Keep working hard.

[en]

Skims being the new partner of the nba and wnba was so unexpected and therefor very smart

[Unsweetened]

Skims is genius, from it's package, pop up stores, website, production...
It's like they elevated Victoria Secret and Spandax element, to another level....
This is what people thought Savage was gonna do...

[vicaigorevna]

I rarely comment on YouTube but I am obsessed with your channel(s)! Watched all your analysis videos so far and find them very educational from a marketing pov 🙏🏻

[李伊涵-cf]

Congrats on your first sponsorship! Been watching your channel and your makeup one for months now, happy to see you come this far!

[electricmagnetic]

This woman has an incredible sense for business. Even if you don't like her for whatever reason you must admit, the woman is a legend.

[reneev]

To be clear, the only reason why skimms is on the rise is because of Kanye West! Kim has never successfully completed any product on her own, but with the help of her ex-husband Kanye West is why Skimms is where it is! Just like Adidas had to make good on their mistake, and brought him back! that whole family does nothing with integrity they always have to have help or steal someone else’s idea!

[JMED]

I honestly believe the company had a big influence from Kanye as well as the most recent brand from kylie jenner. Looking at promo photos for skims i believe that there was supposed to be at some point an integration between Skims and Yezzy. As Far as kylies new brand it wont see the same success because it can be seen in her promotional shots that her garments are made of genuine leather where as what is being pushed to consumers is fuax leather. Skims has a better business model like true desirability because it was seen as a brand to get a sort of fuax Kardashian body type. The brand was created based on the body that the Kardashians built. In the end, just as luxury fashion i do believe the quantity with out do the quality but the price will go higher.

[Eff_It]

I don't know that this company should be rewarded for outrage marketing. There's several kinds, but Kim Kardashian hones in on being racially or culturally offensive. I understand that for some people it's academic, but for the people whose backgrounds are targeted it's more than that. It can cause real mental harm, especially in very young people who can feel personally attacked and might have to face open hostility for objecting. Kim in particular has a sick record of trying specifically to upset black women. Intentionally relying on that kind of marketing while at the same time claiming to be inclusive is pretty ruthless. I'll pass.

[andyt]

Yay!!! I am glad you got a sponsor!
Your content is incredibly high-quality. I always look forward to your videos!

[TightyWhitieTrash]

I subscribed to understitched, a month ago. It’s an excellent, novel channel with pristine editing and narration. Love the narrator’s accent ❌⭕️

[Hidanchi]

Another great video. As someone in the medical field I would love to see a deep dive like this into scrubs companies like Figs.

[olumideakingbade]

As always, intelligent and thorough delivery.

[GatesOfElysia]

Are we not talking about the fact that the co owners of the business are the "GREEDS" 😭😭

[李伊涵-cf]

Not sure if you take recommendations, but would you do a vid on Versace?
Situations like Gianni’s assassination and Donatella taking over, they impacted the brand a lot and thus worthy of a video.

[brainscratch]

Was so excited when I saw this video pop up on my feed and it did not disappoint. Such a great video. Thank you so much for what you do. ^_^