How to Build an Effective SDR / BDR Team (Sales & Business Development Representative)

Building an SDR or BDR program from scratch can be daunting.

What metrics can help you determine if the time is right to start an SDR program? Do you have the right size team, deal size, and sales cycle to justify it? How will your tech stack need to change? Do you need to hire SDRs with experience, or recruit from different industries? What’s the best way to begin?

In this episode of Closing Time, sales expert Sam McKenna answers all those questions and more to ensure you're prepared to launch a successful SDR/BDR program in your organization.

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00:00 Introduction
00:47 Is an SDR/BDR program the right fit for you?
02:40 The ideal ratio of SDR/BDR to sales rep
03:31 What's the difference between SDR and BDR?
06:30 Hiring best practices
08:24 SDR/BDR program timeline
11:08 Required tech stack for SDR/BDR programs

#sdrprogram #bdrprogram #howtobuildansdrteam