One Simple Idea for Startups | Stephen Key | Talks at Google

From McGraw Hill:

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller "One Simple Idea"

How many times have you seen a product and thought, "I know how to make that better"?How is it that no one has invented this yet"? And when "haven't" you thought, "I need to be my own boss"?

You're thinking the right things. Now, the next step is to take action--and that's exactly what "One Simple Idea for Startups and Entrepreneurs" is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book "One Simple Idea "just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: Develop, test, and protect your ideaPlan and launch your businessManufacture, package, market, sell, and distribute your productManage and grow your businessPrepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

[jmartinez]

Great talk, here are a few lessons i learned:

1) Sell your ideas to a company to improve their products and make royalties off it.

2) It only cost $125 for a provisional 1-year patent.

3) Only talk to the Marketing, Brand Ambassador, or Sales department when you call them to pitch what your idea it.
(Never the legal or purchasing department)

4) Your idea must have a "Wow factor".

[yolandagwatyuza]

I come from a place where big ideas sound like jokes or impossible to happen.I look at my past, family and my environment and I see how my ideas are nothing but dreams.I would get angry and stressed out most of the time about how my mind keeps on giving me ideas I cant seem to benefit from.Today is a different day thanks to Stephen.I hated my mind for a very long time and now I CAN SEE THAT MY MIND IS MY GOLDMINE i just didnt have this information i have today.Thank you again

[jpmorallo]

90 percent perspiration for owners and tech founders and 10 percent inspiration.

[gomentr]

"You don't have to start a company".
That's so true!
It's the idea that counts!

[bjohnson]

Steve is a superman in the inventor information. Buy his books and become a member .you will be guided on a correct path

[garygilstrap]

I have known Stephen Key for many years and what a humble and just plain nice guy he is. He helped with so much good advice and still inspires me today. Great video and a great person.

[anthonyleonard]

Excellent talk!  Brad Templeton asked a great question "Most people don't do very well at this. What is the reality...."  Stephen Key’s answer—“It is a numbers game.…”

[MrAmmarTV]

it might be long video but absolutely worth it, you just answered all my questions thank you so much

[tanleproe]

It's a great talk. I like when you said that don't worry about companies stealing your ideas -- they don't want to risk their reputation.

[bartenderzzz]

Mr. Key, your passion and experience are a great motivator and I thoroughly enjoyed your book. See you when I get there my friend!

[glenmurphy]

...with any start-up you need a great platform with good guides and Great Mentors...Stephen Key makes a lot of sense and in my experience your idea can be out online very fast if you use a platform to spring from you don't need to build the system yourself.

[garza]

Very inspiring talk-I have so many questions---Can you still manufacture, sell your idea in your own store and collect royalties from a company? What if you have more than one company interested in your idea? What about using logos? What if your item has multiple pieces? do you patent each piece/or whole item? What if you have part of the item that will be manufactured in a different color-or shape?is that up to the company that pays you royalties? What if you have more than one version of your idea?

[sharma.kaushalk]

You gave me an idea what & how to learn from the ground 0 and implement all those experiences on ground 10.
IMPRESSIVE!
Thank You

[kaysong]

Fascinating. I was riveted listening to this talk. I suppose I can use these same ideas and methods here in Germany. Mr. Fey, you are brilliant. I like your glasses too.

[RichCoppensRCKenpo]

Just purchased your book, looking forward to reading it.

[victor]

I loved your video. Unfortunately I could not finish it because there was an error which occurred on You Tube. Can I see it somewhere else. Great information overall.

[macbook]

Steven is a brilliant innovator. I have had a dozen major ideas like the modular car and other great products and wish I had access to Steven before these products became major new products. I lost millions simply because of alack of information. Steven offers this information.

[rageshcnc]

Really interesting and informative. Thanks you Stephen for this great presentation.

[lokasamasthasukinobhavanth]

Its wonderful to learn new things from you sir. thank you. the most interesting thing I found from you is ur groundedness in replying all those commenting down.

[ImbentongBentongTrimond]

Stephen Keys is a co founder of this youtube tv show called inventrightTV, come visit them they pack a lot of knowledge!!