Ethical Persuasion vs Coercion

Really enjoyed my chat with Nir Eyal on the topic of persuasion.

From scarcity to price anchoring and beyond… there are countless tactics to influence buyers.

The line between persuasion and coercion is thin, yet crucial.

Ethical persuasion is about guiding without regret.

If your actions pass the regret test, you're on the right path.

Have you been holding back on using persuasion tactics?

#brandinfluence #brandpersuasion #targetaudience