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Why We’d Rather Buy ‘Made In China’ Than Global Brands
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Chinese Gen Zs and millennials are choosing to buy domestic products, such as Xiao Mi, BYD or Mao Geping, instead of international brands like Apple, Tesla or Dior.
‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.
00:00 Why ‘guo chao’ became a trend
01:44 How a Gen Z determines if an item is of good value
02:40 Are Chinese goods of better quality?
03:44 International brands Dolce&Gabanna, Burberry and H&M boycotted by Chinese shoppers
Also watch:
#Insight #China #US #economy #pandemic #tradewar #consumption #consumer
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‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.
00:00 Why ‘guo chao’ became a trend
01:44 How a Gen Z determines if an item is of good value
02:40 Are Chinese goods of better quality?
03:44 International brands Dolce&Gabanna, Burberry and H&M boycotted by Chinese shoppers
Also watch:
#Insight #China #US #economy #pandemic #tradewar #consumption #consumer
For more, SUBSCRIBE to CNA INSIDER!
Follow CNA INSIDER on:
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