'You're Wasting Your Time!'

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

[BusinessQuotes]

“True growth isn’t seen at first — it’s built under the surface.”

[Cope_M]

I love this analogy. Thank you, Alex.

[ozcagomer]

I love this. When I stick to my routine, and do my to-do’s, I not only feel amazing, but without it I can’t even get myself to actually work.

[BlkDiesel]

Great lessons here by Alex! I believe a greater plan would be to plant Bamboo for the long term and corn for the short term. A true farmer plants for present and future seasons. Be Elite Today People!

[YatesNet]

Needed this one! Ty so much
Been doing a ton of self work.

I’m beginning to see some fruit with an open mind.

[misterlombardohh]

So crazy the timing of this video. I needed to see this so badly. Thank you Alex.

[thiagoserra]

Thank You! Just what I needed to hear today. I was about to give up… Not anymore! 🙏🏻

[daisyuyirwoth]

Thanks so much for all the free content. I tune into your channel daily and it really keeps me going. My little business will grow. Thanks Alex

[aaronoakley]

Alex always has the best metaphors and stories to relate things back to real life

[STATIC-AM-FM]

In the pursuit of the greatest version of self.

Thank you, Alex.

[ArtByHazel]

You’re right.

Growing a strong foundation of character and being the person who is capable of doing things better than before is way better than building a house on sinking sand.

Great analogy, Alex.

[notsoshadycharacter]

Thanks for the reminder im on the right path ♡

[rockstar_style]

Wonderful inspiring story, I have been developing myself for 50 years, I’m ready to share it with the world now 💜🦄😂

[davidmurff]

This hit so hard. I’m in the middle of this now.

[rainbowodysseybyjonlion]

"if you build your business without building your foundation, then you are just building your problems"😮
Wow! I had to pause the video and sink that in for a few minutes while in my car! 🔥

[raphalexx_]

Great analogy...one problem tho, bamboo plants don't grow drm seeds 😅

[glitterdthinker]

I love your content Alex Hormozi. As someone with short attention span his methods are the best to get what you need the right way.
Also his book is filled with drawings as he said its best for him and truly thats the best for me too. Guess we have that in common

[杨嘉娟]

Foundation is important, for business if foundation is strictly and match the marketing maybe spend the more time to searching and work hard, but for the further business, that will be growth quickly, maybe only review the problems for the process, not vital problems that broken down the foundation

[stevenukiteyedi]

Naw you just said some 💩 with this one Alex 🙏🏾!!

[LogosFlow]

Where I live no one plants bamboo because it grows all over the surrounding mountains naturally and everyone uses it for free.

Still a good analogy though.