Most Popular Social Media Platforms 1997 - 2023

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This is an update to the original video published in 2020. I've included more data for Chinese social media platforms and included some that I left out such as YouTube and Telegram, since they're no longer just basic apps for video and messaging. In this data visualization video I look at the most popular social media networks based on active accounts during that time.

In the video I included screenshots of certain platforms from the list as they looked during that particular year. The platform thumbnails:

1997 - Bolt
Founded as a community for teens

1998 - Classmates
Biggest collection of yearbooks online

1999 - Open Diary
Introduced commenting and privacy settings

2000 - theGlobe
Chatrooms and online clubs

2001 - PlanetAll
Bought and killed by Amazon

2002 - LiveJournal
Still Popular in Russia for Microblogging

2003 - MySpace
First global social network

2004 - Orkut
From Google, became popular in Brazil

2005 - Friendster
Created before MySpace, Hi5 and Facebook

2006 - QQ
Messaging and web portal from China

2007 - Hi5
Social media with focus on dating

2008 - VKontakte
Russian clone of Facebook

2009 - Facebook
Infamous update of news feed

2010 - Tagged
Originally a social network for teens

2011 - Tumblr
Microblogging and social network

2012 - QZone
Social network from China

2013 - OK.ru
Russian social network

2014 - Reddit
Content discovery and discussion

2015 - Vine
Short looping video clips

2016 - Snapchat
Video messaging with goofy filters

2017 - WeChat
Reaches 1 million mini apps

2018 - Whatsapp
Implemented stories

2019 - Facebook
Testing redesign

2020 - TikTok
Dance challenges

2021 - Messenger
Meta's original messaging app

2022 - YouTube
Added shorts and stories

Thank you for watching. Let me know which platforms have been your favorite?

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It never occured to me just how small Twitter actually is in comparison to most social media sites. I mean, it's smaller than Reddit yet it seems like most people know what Twitter is, whereas Reddit is still somewhat outside of mainstream knowledge.

jemandetwas

Tumblr: *remains steadily on the chart with its small but dedicated userbase*
@staff in December 2019: *bans porn*
Tumblr within a year: peace, i'm out

Cascadiarch

Hard to believe that people that were teens in Bolts era are now 35-40 years old!

julianurbaszewski

I was actually around during the golden age of MySpace. kinda lost interest just before it went downhill. But I actually kinda miss it. That might just be nostalgia talking through.

echostar

The small size of Twitter is a relief. The large size of Tiktok is terrifying.

catoticneutral

The next decade is going to be interesting with Tik Tok, Instagram and Facebook

AnthonyLeeBand

I never got into myspace. Here in Canada, Nexopia was pretty popular. At least in my part of Canada.

Slvrbuu

Youtube Is Our Most & Favorite Platform In The Planet!!!!

lutherlucasolivia

Bro what app/editing software do you use to make these videos? Is it a template?

devw

Most intriguing is how small Twitter has always been when compared to other SM networks, even though its name seemed to be in evidence more so than several larger ones. Instagram is another surprise, for itnis a whole lot smaller than WhatsApp half the size in fact.

chicobicalho

PlanetAll - Bought and *killed* by Amazon
Me: wait what

YuksMeNow_Animations

I’m so sad to see how far LiveJournal has fallen. It will always have a special place in my heart 🥺

elfsnov

4:47 legends knows that the decrease in tiktok user is because it was banned in india 🙃

IdkTanishq

Surprising how small Reddit is when it manages to have more useful information on it than all the other social medias combined (minus youtube). Its the only social media ive used that has made me feel like im not wasting my time, because I can talk about the things I like to people who would appreciate it. Sometimes when you want an answer to a question on Google, the best way to get it nowadays is to put Reddit after the question.

Though thats because Reddit is basically a really big collection of internet forums than something like Twitter. 😅

Big-Chungus

On wikipedia it says that in july 2012 Instagram had 80 million users. Why in yours does it say it had 178 million something users? Im confused specially since you said you used wikipedia as a source. How did you get that figure?

rgonzalo