The Luxury Shopping Industry's Biggest Lie... that every woman fell for

10 Habits That Helped Me Overcome My Shopping Addiction

The Luxury Shopping Industry's Biggest Lie... that every woman fell for

Join me every week for new videos that will make you a little more curious about the way we live ❤️

Chapters:
Intro 0:00-2:02
Couture to handbags 2:03-3:28
Houses turned into brands 3:29-4:10
Brainwashed by ‘the story 4:11-4:43
Going public 4:44-5:27
Louis Vuitton example 5:28-8:40
Profitability 8:41-9:30
The cult of luxury 9:31-10:10
LVMH 10:11-10:40
The representation 10:41-11:25
Miuccia says 11:26-13:36
Privately held brands 13:37-14:07
The pushing of handbags 14:08-16:00
Why do you like handbags so much 16:01-17:21
Hermes is the real deal 17:22-19:57
Let’s talk about Chanel 19:58-21:25
Service decline 21:26-22:38
Final thoughts 22:39-27:45
Outro 27:46-28:20

I Sold $60,000 Of My Designer Closet In 2023 And This Is What I Learnt

How The Pandemic Altered Our Lives And Shopping Habits Indefinitely

What my 10 year shopping habit stole from me… other than my money

◆ WHAT IM WEARING: ◆
Jewellery:
Necklace
Necklaces I own and wear often:
Bracelets
Earrings:

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Thanks again for all the support and for watching this video!
I'll see you in my next one :)

PO BOX 46
Port Adelaide
5015
South Australia

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*Disclaimer: This video is not sponsored. I use affiliate links, meaning I earn a small percentage of sales made via those links, but it doesn’t cost you anything extra!

[CaitlinPawlowski]

I cut out a 10 minute portion (in fear the video was getting too long) about the production being moved to China it’s all very hush hush but it again adds to the air of luxury legitimacy that a lot of bags are 95% constructed in China and brought back to Italy or France for that final ‘made in France/Italy label which all very much feeds back into the heritage and origin story that I was sold for so long.
If you haven’t yet checked out this book I highly recommend ❤

[WendyRoth-rc]

Status is an illusion. It’s a concept created by marketing people. I know, I was one. If you are a self-confident good human being, wearing some companies logo is meaningless. Buy what you like within what you can afford & stop obsessing over things that aren’t important.

[mrsjaynesarah]

I think you're right about Hermes still being exclusive, but the fact that tacky celebrities (like the Kardashians) have multiples make me second guess that.

[sct]

From 2012-2019, I bought and loved luxury handbags. Since the pandemic, I no longer care. Life is too short for me to focus on such trivial things. I kept 1 Gucci patent leather satchel and sold the rest. Best decision ever.

[ubiquitousflow]

There's a news documentary on Hermès on YouTube, "The Secret of The Luxury Dynasty". When one of the heirs said the goal was to convince shoppers the price doesn't matter, Hermès lost a bit of its glow.

I kind of hate that the perception of luxury today is to serve the ego and make one feel superior to others

[tippytoe]

I too was brainwashed and sold on these luxury brands. I’m just now happy that I’m over it all. I feel so at peace now.

[esterdrass]

I watched a video on a young woman that saved and saved for her Chanel bag. She went to the shop and the bag they handed her to check over as a purchase was, I guess lopsided. She said one side was longer than the other and the quilt stitching didn't match. The inside stitching was lopsided and off key. She went on about these visible issues and the bag in USD was about $8000 (I believe that same bag is now more money). Apparently, NO ONE in Chanel noticed it but the person about to spend the money sure did. She eventually bought another bag from Chanel but after just over a year it began to tear inside. Now I see more and more videos of where these bags are made and perhaps it explains why the fakes are such good copies. It's very clear that their target customer are people that cannot afford their bags. The fact they all overlook the poor qualities of their bags at such outrageous prices should be an eye opener as to what they think of us.

[BethVonBlack]

As a Brit, I have to say here, there is definitely a difference between the sartorial choices of the aristocracy compared with nouveau riche - aka anyone from a reality tv show. The 'quiet luxury trend' seems to have identified this distinction perfectly - the aristocracy simply don't walk around head to toe in Chanel or LV, or if they do, there are no logos anywhere. New Money people really haven't got the natural (learned) ability to look understated and refined and so walk around head to toe in logos, literally displaying their new-found wealth like a badge of honour.
What I do find really disturbing is that because the CC logo and LV logos (etc) have become so ubiquitous recently, the 'aspirational' shoppers among us (those who think that if they have a Chanel handbag, they'll ultimately be happier for it) end up in so much debt just to make it look like they can afford all this stuff. It's such a con. Owning a Chanel 11.12 won't make you happier, nor will it actually make you part of "the rich".

[pinkybird]

I think wealthy people hate others looking for status 😂 but I feel at this point social media makes the cycle of trends so much faster in an effort to be different. Quiet luxury came and went and now looking for smaller designer brands also feels like a mass movement, almost a “I’m not like other girls” kinda thing but really everyone is doing it. Just buy what you love.

[Iquey]

You're right about the card holders though. The cheapest card holder you can get is either a rubber band and a Ziploc bag, or a trident gum folding set of 20 pieces of gum. Once you eat all the gum it comfortably holds about 6 cards. It perfectly fits bus cards and credit cards so you can store things discreetly in the gum cardboard paper.

[lyndseywilliams]

I went shopping awhile ago for office appropriate clothes and couldn’t find anything that fit. Walked in Coach a bit demoralized and told the sales associate, “I can’t find anything that fits so i decided to look at bags.” She lost it laughing at me and knew exactly what I meant.

[PrincessHVHHDSSS]

I never bought a small, expensive bag like that.

I bought myself a 1 bedroom apartment to live in, instead.

As a hairdresser, my income is very humble.

Great chat. Keep being magnificent.

Love Princess Holly of Australia,
hairdresser and free
🕊🌿🌳🌱🌲🍀🍃🌴

[BalletShoes-ck]

I still have the Speedy I bought 40 years’ ago (had zip replaced) in a department store BEFORE there ever was a LV Store 😳. Yes, I’m old 😬.

[msullivan]

This is exactly why quiet luxury is a thing now. The most expensive bags I own are from the Tory Burch outlet store. They’re still upgraded quality so I know they will last and I only buy the ones that aren’t covered in logos. I don’t care how much money you have, spending insane amounts of money on a purse is just ridiculous.

[opalbeach]

Ya, Chanel is going back to where it used to be. I remember 20+ years ago I used to work close to the Chanel Store on Fifth Avenue in New York, and the doorman used to open the door for you. No waiting on line outside the door. I am not waiting on line to spend $6000+

[SaharaKnows]

It’s mind control. It’s leather with a metal label. A brand is a marketing tool to charge you excessively more. It’s all made up. But humans desire the need to fit in and inherently want to be told want to think and do. Not to mention the influence of excessive consumerism and social media. It was special and you cherished the pieces.

[LifeAccordingtoMaria]

I busted out laughing at the Marc Jacobs quote about LV being the McDonald’s of designers. Honestly when I see the China and Turkey fake market flooding the world with their $50 a purse knockoffs its sad how they have “normalized” carrying a LV on your arm. To me now, unless it is a vintage piece, I automatically assume any woman rocking a newer LV is fake. Chanel is a close second. Can’t believe how many young women are sporting the classic double flap now straight off the cargo ships.

[auzzygirl]

From watching many YouTube videos, it seems that even if a person gets an 'appointment' at Hermez, they rarely come out with the exact bag in the exact leather, exact colour and with the exact hardware that they want and are made to feel honored to be able to spend thousands of dollars on something that they really didn't want or even like. Then l hear of people who are so neurotic about the bag if they do take it out for fear of scratching it our getting it stolen. As for ' wearing ' a bag. Where did that come from? I wear my clothes and shoes, l 'carry' my bag.

[krk]

I think framing ANY scarf with a cool pattern is actually a fun idea for wall art. I’ve seen some cool ones at the thrift and passed on them because I’d never wear a scarf. Using a cool vintage one as wall art is kind of smart. It doesn’t need to be “luxury”

[karthikavadivel]

We can’t dissociate luxury and accessibility . If any working woman can walk in and buy luxury and it once used to exclusive to royalty, we should not consider that as a degradation in brand value, it is an upgradation in removing societal hierarchy that sets a portion of the people from the rest . By constantly battling against it and making yourself exclusive by finding more authentic brands/ products that make you feel luxurious, you are also subconsciously putting yourself in a higher place than the rest of the “common”/ mainstream population . Question is, isn’t that just as toxic of a mindset ? Brands and logos are nothing but associations to an idea of “I am more special” . Is it worth the price tag or not is the only real question there is !