How to Prepare for a Brand Identity Mood Board

Ever wonder how a creative agency curates their brand identity mood boards? or even what a mood board is used for?

In this video, Melina, a Designer at Farm Design, breaks down what mood boards are and what they are used to accomplish when working on a brand identity project. She also shares 3 techniques we use here at Farm Design to be efficient in preparing to generate a range of mood board ideas.

We understand that mood boards can be done in many different ways. But the key takeway here is the strategic, critical thinking behind your preparation process before diving into creative! We hope you use these techniques for your next project and they help you create some rad mood boards!

00:51 What is a mood board?
01:56 Technique #1: Review Your Research & Provided Materials
02:48 Technique #2: Be Selective About Your Playing Pieces
04:02 Technique #3: Streamline Your File Organization

Some Sites We Love to Grab Inspo From:

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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.

We believe that life is better when you do good work.

[lyleanga]

You explained it so well that it is so easy to do! Thank you. Also, I love how Melina delivered it! <3

[JeremyMuradesign]

Great video on mood boards, you guys do it really well and it's so key to have clean file management.

[mounirelogbani]

wow this is awesome, I am the second and this is a great gift for my today birthday. Thank you guys, you are the best :)

[sleepdeprivedstudios]

Really useful!! I'm starting my own jewelry business and I've been struggling with the more business-centric part of the work. This is exactly what I needed to set a good foundation.

[rockozilla]

It's so Cool, explained with smoothly. Simplicity but strong affect

[AnaRodriguez-sddx]

Thank you so much Finally I understand the process, I don't know if I use to created in my mind, though it will help me much more to have all concepts fixed on the board ♥️

[akhilaggarwal]

I like the videos of Do Good Work because they inspire me to design in a systematically mannner. I would love to see the upcoming videos by Do Good Work soon... Keep working, you guys are doing a really great job !

[kaidai]

Thank you Melina. This helps do my first MoonBoard!

[kerwinfernandes]

Thank you for these tips, God bless! 🙂🙏🏻❤

[aliciafigueroa]

Thank you this was such a clear explanation!

[abdulmatin]

Got me hooked on that opening shot. Why’d you guys stop making videos though?

[hootdesignstudio]

Your studio is gorgeous!! Love following your channel. Feeling mas inspired.

[muskduh]

this is great. thanks so much for the inspiration!

[optimumideas]

I love the video, it's really helpful 🎉

[wesley-eland]

These videos are so well put together and helpfull!! please make more of them :D

[hope]

Excellent video thanks for sharing your experience 🎉

[katkeifer]

Thank you for this video, your explanation is excellent

[isukwithnames]

Great video! Mood boards are my favorite

[alexanderSnilsson]

Nice, just what I needed to get started with rebranding my youtube channel!

[ndubuisinnamani]

Thank you very much.
Is there a more detailed video of how you come up with more words that fit the description of the clients and how you actually get the right pictures? Like a case study? That would really help.