Martech Stagnation and Innovation with Scott Brinker

You can’t run marketing like a business on spreadsheets and PowerPoints. It’s time for a new marketing operating model built for today’s volatile, complex, fast-moving markets.

As part of Uptempo's Marketing Acceleration series, our CMO Jim Williams sat down with Scott Brinker, editor at chiefmartec and VP of Platform Ecosystem at Hubspot. They discuss the explosion of martech over the last 10 years and what's been missed: the digitization of the business of marketing itself.