Make Money Online (Without Destroying Your Reputation)

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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Also - if you want 5x the leads in your business, I’ve got something free and amazing for you:
My free virtual book event - $100M Leads

…join me and 250, 000+ entrepreneurs (so far) who have registered for it.

AlexHormozi

This is like a primer for life, not just business. Keep providing value to friends, partners, family, etc. and their reciprocity will more than compensate you.

Nathaniel_Bush_Ph.D.

Could not explain it better ways Alex. You changing our mindset tremendously. I can't imagine how much work you actually put in works to create these amazing contents for us.

tahatalu

Dude, the fact that your content is free is WILD! Have a great day, God Bless you man!

ConstantineLovesGod

Alex does such a good job making one thing SUPER CLEAR:

That it is only when we are GENUINELY customer oriented that we see results.
He talks constantly about the way to offer better products, conduct better pitches, and better serve the people we ultimately make our living from.

His content has been a huge inspiration for my own. Thank you Alex! (It was great running into you in Vegas when we were out there!)

mustbecome

As a CMO, he nailed it. I have worked for too many CEO's who don't understand this and are just wringing the towel...

Slashoom

0:00: 💡 Mastering the gift-ask ratio is crucial in online marketing to maintain audience goodwill and engagement.
2:19: 💼 Consistently giving valuable content to your audience is more important than the content itself, as it helps grow your audience and reinforce your reputation.
4:33: 💼 The speaker discusses the importance of intermittent posting on short form platforms and the need to maintain audience goodwill when making promotional asks.
7:09: 💼 The speaker discusses the transformation they have undergone using programming as a means of contact and the importance of providing value before starting a business.
8:52: 💼 The speaker discusses the importance of self-discipline, patience, and maximizing growth while maintaining a balance between giving and asking.
Recap by Tammy AI

ambition

I cant thank you enough Alex for what you are doing on this channel. You are teaching us what others are gate keeping or just clueless about in an organized way

domagojpetrovic

Alex, I've been following you for 3 years. I can't wait for your new book, I'm actually buzzing!! I pray that one day I will be able to join Acquisition! It will be a dream come true. I'm in my first year of business and I give all the success I've had so fast all to you - I've followed so many of your frameworks and they do so well <3 God bless you and Leila!!

luismgpestana

Holy shit. "Give until they ask" is a HUGE mind shift. Thank you, Alex! 🙌

markernestinciong

Such a sneaky way to promote the book… I love it 😭😂

Can’t wait to join the book launch 👊🏼

RyanHemlock

Alex, this is a really well crafted video. Well done. It's difficult to make a "meta" educational video. Demonstrating the concepts you're talking about IN the video itself. Powerful stuff. I'm PUFFY on it...

jorbraz

My God Alex, you are such a beast at this. Your strategies and delivery are always next level. This hit me hard just like the book launch did. Your impact on all of us is going to be game changing.

majorkiki

I actually think its more about how great and valuable your content is. I was going to buy your new book regardless just because the last one was so good and i get a lot of value out of your content. You dont ask enough tbh

Spence.

You're hands down the person whose perceptions and teachings I admire most. Appreciate chu!

fillup

Thank you Alex! Confirmed a lot of things I have been intuitively feeling inside. I have declined all sponsorships for the first three years for this reason. Give give give -then be extremely careful with the ask! Ideally even the "ask" should also provide your audience with tons of value!

gaurichess

Every single time I consume a piece of your content I implement it and things change for myself and clients. I say it all the time "Alex gets it". Thanks for doing the work and getting it.

jlukeg

Thanks Alex for explaining how the Law of Attraction works through link clicks!💯

AntoineWest

I never comment under videos. I believe that this is one of the most useful Hormozi's video for me. Thank you.

GianlucaAmbrosi

The animation and post production on this is top tier. Congrats to the team and Alex, this info blew my mind!!

carolinax

Make Money Online (Without Destroying Your Reputation)