3 Link Building Strategies to Get Backlinks - 3.2. SEO Course by Ahrefs

In lesson 3.2 of our SEO basics course, you’ll learn three link building strategies.

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Additional SEO Resources

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A strategy is high-level. It outlines the scope of the plans. Tactics are more micro and often focused around smaller steps.

When it comes to link building, there are 3 main strategies to get backlinks.

The first method is to create backlinks. Creating backlinks means manually add links on one domain back to yours.

Is this strategy useful from an SEO and ranking perspective? You’ll find out in the video.

The second method is to buy backlinks. And buying backlinks is exactly as it sounds. You pay webmasters or authors a fee, and in return, they’ll link back to a page on your site.

Should you use this strategy? You’ll find out in the video.

The final way to get backlinks is to earn them. And there are 3 common ways you can do this:

► Email outreach
► Becoming a source
► Organically

You’ll learn more about each tactic in the video.

Timestamps

0:09 The difference between a strategy and a tactic
0:49 #1 Create backlinks
1:14 #2 Buy links (not recommended)
2:10 #3 Earn links

#linkbuildingstrategies #linkbuilding #ahrefs

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[digitalfarhanbajrai]

Superb. Just within 4 minutes, you explained the backlink strategies. Thanks, Sam and Ahrefs

[saidahmed]

Thanks Sam. Backlinks is the most annoying step in the SEO process. Looking forward for the next lesson

[pratikkayasth]

so much informative content Sam love the way you explained it...waiting for the next one👍

[JamesArgyle]

Enjoying these videos, they’re very helpful. Cheers. 👍

[takenow]

outstanding thanks

we are waiting for a technical SEO step by step guide

Sam, I am appreciated Your time and hard work

[AnwarAli-mnur]

Your knowledge are awesome sam
Love from india❤️

[PaulMarlow]

:( this video was such a tease!!! lol ... give us the meat!!! :)

[andrejlykov]

Hi. I`m a great fan of your channel and SEO newbie. Can you say how many guest posts per month is a good result for outreach linkbuilder?

[faizanullah]

Getting links is hell of a mess now. It was super easy back in 2012 when we used to make thousands of backlinks per day

[shubham_butola]

Hey sam I'm facing a problem with guest posting I have great content ideas which i have found from ahrefs content explorer... but when i send a personalized email to someone (not so personal talking about their daily life ) related to work but i'm getting paid offers but I'm working with a telehealthcare startup but they don't have much funds to spend and I personally doesn't want to spend much money in guest posting...


how to get free opportunities with high success rate.... I also tried resource page link building approach and outeeached to websites who were linking to broken or outdated content but got no response

[visiongroove]

How does Google know that you've purchased a backlink? or perhaps you went down the sponsorship route which is exactly the same you just come at it from a different angle.

[aliyousafzai]

What about expired domain 301 redirect

[pritomroy]

Hey Sam Oh,

Need some practical classes

[CraigMullins]

Got any solid data on links that cause ranking declines? Examples of links that have caused ranking declines?

[blackcatlover]

can you make a practical video on off page seo or creating back links

[carrydj]

Guest posting is the best way to makes a backlinks?

[farooqazamjee]

very informative brother, but how can we extract email from any impossible site

[digitalvivekjha]

Pls make advanced videos on seo, keywords research, on and off page

[nomadicdavid]

@sam oh, but don't you think 90% of the SEOs executives and agencies today are making backlinks other than earning them through outreach or providing quality content!

[letslearn]

Google finding someone after buying and penalising is extremely rare.
Because it's almost impossible to tell if a link is paid or organic.
So many websites are buying links these days, how many Google can penalise?