GENIUS Strategy To Make Everyone Want to Buy Your Stuff

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[vsakjamarecko]

Alex casually destroying every business degree with a single video

[Muhluri]

Alex posts so often I don't even have time to watch it all.

My "Watch Later" playlist keeps growing 🤣

[KazzyOfficial]

Alex is the best business content creator with the most valuable content, and there's not even a close second. Thank you bro

[JustinThomas-nh]

*Money is not meant to control people, rather it is meant to be put to work producing more money for you. You cannot build wealth without putting money in its rightful place*

[hectorramssesgarcia]

how tf are you able to upload mind-opening knowledge almost, if not, EVERY DAY?Congratulations bro

[zercoolninja]

I grew up as a orphan in a 3rd world survived came here to start my business journey now i come here with Alex and take notes ❤❤❤ thank you America 🇺🇲🇺🇲🇺🇲🇺🇲

[aaronvacalares]

I'm starting to think Alex is being held hostage and forced to create videos every day... stay safe Alex. Blink twice if you need help.

[tigreytigrey]

I love how sam is the ONLY person that has the ability to make alex giddy like a kid with a crush when he speaks @ 7:50. Usually when alex hears people talk he seems slightly annoyed or talks with them like he cant believe he has to answer that question. Lol. When alex hormozi respects you enough to break frame like that you KNOW that person has done big things lol.

[mistercontractor]

Bro - I turned notification on and clear my time daily for this 1 hour Hormuz videos !!! I take notes of everything and pause to reflect!! SOME DEEP SH** !! !WHO ELSE DOES THAT

[andrewfoit]

Your content continues to get better and add so much value. You pump so much content out that you must be superhuman. Thank you for all of the content!!

[PaulKolomeyer]

If only I could implement all the wisdom this man preaches I would be a trillionaire 😮

[billy.]

Hooked by the video title hook - great work Alex I’m locked in. I’ve just been listening to your 13 years of marketing video where you mentioned focussing on the first five seconds and nailing the hook - absolute gold, thank you SO much!!

[Muhluri]

8:00 it's Hamza!
The guy is making $2 million per year from a Skool community, 90% profit margins

[vwiqkep]

Sincerely, you are way too good at writing titles, and the content... Perfect. Thanks for the inspiration and I wish you continue as long as possible.

[justinpfortier]

testimonial framework

Before:

Internal: Emotional state before using the product/service.
External: Observable facts or statistics about their prior situation.

During (Decision-making process):

External: Factors that prompted action.
Internal: Concerns or objections faced.
Overcoming Concerns: How they resolved their internal conflicts to decide.

After:

Internal: Feelings post-use.
External: Observable changes or improvements.

[IanMatthewHarringtonMBA]

Adding Value is the CORRECT way to drive purchases while capturing not only the most $ but also the most data. No one wins in the discounting game: decreased pricing power.

[ChrisHunterSavesTheDay]

GENIUS Strategy To Get Through This Video!
00:00:00 - Improving Your Offer: Willingness To Pay
00:01:15 - Increasing Conversions With Daily Calls
00:02:25 - Adding Value With High Frequency Communities
00:03:35 - Providing Value To Your Team
00:04:54 - Selling With Fast Results
00:06:18 - Creating Value In Bonuses
00:07:32 - Enhancing The Overall Offer
00:08:49 - Timing And Value In Events
00:10:14 - Generating Revenue From Virtual Events
00:11:30 - How To Convert Your Audience In A Room
00:13:00 - Overcoming Fears And Concerns
00:14:19 - Attracting The Right Customers
00:15:37 - Attracting Better Customers
00:16:53 - Attracting The Right People
00:18:10 - The Risks Of Higher Ticket Offers
00:19:35 - Providing Value And Saving Money
00:20:53 - Dealing With Negative Feedback
00:22:19 - The Importance Of Zero Attention
00:23:41 - Activation Point In The Customer Journey
00:26:29 - The Benefits Of Joining A Community
00:27:51 - The Reality Of Revenue Vs Profit In The Info Space
00:29:29 - The Value Of Price Point
00:30:52 - The Profitability Of Providing Value

[ScottJLetourneau]

Great video, Alex. I love the strategy of focusing on each bonus's worth more than the price rather than only thinking about everything adding up to the overall value. Some will buy your stuff based on the one bonus they need to solve their problem (a view shared by Jason Fladlien, Genius webinars). You rock! I hope you guys are enjoying Vegas (I've been here for over 30 years).

[AaronSellsMoore]

Thank you Alex! God bless! Invaluable information 💎

[shonvibes]

I love that you shared this with us. So good!