Toyota Ceo Reveals New $10K Pickup Truck That Shakes Up The Whole Industry!

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Toyota Ceo Reveals New $10K Pickup Truck That Shakes Up The Whole Industry!
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We all know how car prices have been on the rise and just now things seem to be turning around but this new $10K Toyota truck is definitely the start of a new era. This is amazing news for us all because Toyota is one of the most reliable brands and this truck is as good as it gets. We are not saying this out of nowhere; there are actually two main reasons why the IMV is unique and so useful beyond being so cheap and every other manufacturer knows it.
So watch till the end to know exactly why this truck is shocking everyone.
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#toyota #toyotapickup #pickup
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I find it absolutely amazing that this 9 minute video, while providing a very rapid paced narration, contains essentially zero information about the truck mentioned in the title. Very impressive!

aqueousone
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A new truck around $10k and I don't have to deal with all the electronic B's I already don't want? Yes. Take my money

michaelhunter
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The most expensive car I ever bought was $12k, so a new vehicle running at only $10k sounds like a dream. And even if it's fuel economy is lower than the standard, it would still be leagues better than my run down Xterra.
If this comes to market, even at a couple thousand more than this, I'm still stoked.

TrepidDestiny
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Finally someone gets it. Speaking for myself I don't want all the expensive electronic gadgetry of modern vehicles. It is hard to find manual transmissions without electronic door locks anymore if at all. I do still insist on cruise control and will take an automatic if required but spare me the expensive to replace key fob.

marvinfalk
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This is what the industry really needs. A reliable and modular truck that workers can actually afford and small businesses can actually afford. If this comes true I can see Toyota making a killing with this. Please bring this to the US.

timkline
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That little truck with 4 cylinder turbo diesel and 4x4 drivetrain would suit me just fine.

wayawolf
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It makes perfect sense! When Toyota 1st introduced their pickups to the US, they were solid and inexpensive. My parents bought one and we used to take it up into the mountains, the real mountains above 7, 500 ft elevation, & would go where the big 4X4s couldn't go. In fact, one time dad pulled out a big 3/4T 4X4 out of Boulder Cr., Blaine Co., Idaho when all others couldn't. Loved that 'Yota. And the new Land Cruiser is nothing like the original. The original was fun, strong, and simple. Bring back modernized FJ Land Cruisers & Toyota pickups as they were originally. They will sell! I'd buy one.

guyh.
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Hoping this new truck will be available in South Africa, it's exactly what we need!

majasa
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It's a damn shame this will almost certainly never see the light of day in the US. It would be an INSTANT buy for me

MaximoToro
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This is what people have been wanting. Back to basics. Simple, affordable work truck. No luxury, just necessity. That is why so many people like the antique and vintage square body trucks from the 80's and back. They also like the ease of repair on the older models. Demand will out supply.

amynoah
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I can tell you as someone who has worked with automotive dealerships, even with 30-40k price tags on a truck they don't really make a large margin off the sale itself. Where dealerships make their money is in service. Repairs and Maintenance on vehicles is what keeps them afloat.

cjd
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My wife and I have bought Toyota cars and trucks for years and they are always performance vehicles that don't give us a bunch headaches.

louisaccardi
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This is what construction workers, farmers, gardeners need and want. A good reliable cars with out all the convenience items that triple the price of the truck and makes the dealers an insane profit

eperez
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I really love that the industry is FINALLY exploring a stripped down but modern vehicle designed for reliability and affordability. There is a lot of utility for the people with something like this!

michaeltrimble
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So basically Toyota made a lego truck for 10k honestly i love it

bluemanxd
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An affordable minimalist 4 door pick up is my dream car.

Doan
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I love it. Not electric and it's customizable! The only problem I can see for this is " not sold in USA" where the truck market is BS we don't have any small trucks. What happened to a small ranger? Now it's the same size and fuel efficiency as a f150 and look at the Tacoma's same as the tundra. Every truck is now the same.

ceciliomartinez
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Thank you toyota for going back to your roots and providing trucks for the working man

micakingsea
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Always been a chevy man but for the price point and the fact they’re not trying to intentionally over engineer this to be the most expensive has got me seriously considering buying one of these.

untitledname
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I love the idea 💡!
Just think of the custom builds we gonna see!

patricksandeberg