Smile Marketing - A Home Run Guerrilla Marketing Strategy

The movie advertisers put actors in bright yellow and blue shirts and had them stand behind home plate during several MLB games throughout the summer. It was definitely an unexpected move—and one that worked! Not only did people in attendance take notice of these strange figures, but those watching on TV also spotted them. And since they were wearing bright yellow shirts with "Smile" written, it was impossible to miss!

Why Did It Work?
This move worked because it was unexpected and eye-catching. People were intrigued by these strange figures standing behind home plate; even if they didn't know what was happening right away, it still caught their attention and made them curious about what was happening.

#shorts

[jeepamir]

Now that's how you advertise the movie. I wish companies would do it more and in a creative way as well.

[zacharykaiser]

I wish Stanton would have hit a 500 foot homerun and dude in the blue shirt broke character to admire it haha

[ericwalker]

Dudes shirt said MILF for a second lol

[JustBreakingBreadTV]

GOLD... That movie was disturbing... so is this YT short. I thought I forgot the movie. Now I can't forget that tactic.

[jakep]

Imagine having a blind date with that girl....NOPE

*but im an actress it was just a stunt...it was a joke..."

NOPE & GOODBYE!

[ramencurry]

The movie is good scary. This sports promo thing is good comedy though

[sethwilliams]

Bro if one of them turns to me they are catching these hands

[bennickss]

They are most certainly smiling advocates now.







If you get the reference you’re a god

[DrDavidBonnarIII-pdqd]

What a stupid thing to have in a game.