How to Find and Create Campaign Reports - Thread the Needle with Braze

Campaign analytics are a marketer's lifeline, enabling them to gauge strategy success, make data-backed choices, and amplify ROI and engagement. Moreover, they unlock the potential to uncover trends, preferences, and customer behaviors, setting the stage for precision-targeted and personalized messaging that cultivates satisfaction and loyalty.

In this episode of Thread the Needle, Brett Billups provides a step-by-step guide to exploring the campaign dashboard in Braze. He demonstrates creating campaign reports, tailoring engagement insights, and interpreting email performance data.

Chapters:
00:00-00:25: Introduction
00:26-01:32: Messaging and Campaigns (Tags)
01:33-04:42: Report Builder (Building a Report)
04:43-08:32: Comparing Campaigns
08:33-13:55: Engagement Reports (Customizing the Report)
13:56-18:00: Email Performance Reports