Using experiments to accelerate product growth | Featured Product Maker Priya Bhatia

Priya Bhatia dove into the topic of product-led growth (PLG), why it matters, and how product teams can transform to leverage PLG. The session gave a great overview for those new to PLG while also walking us through the tactics and techniques we can use to create alignment across all teams around the product as the largest source of sustainable growth. The session was a great reminder that PLG is a journey and not something that happens overnight, but also needs to be supported by the processes, effort, and commitment of everyone involved. Priya covered the importance of understanding your growth model, running experiments to gain valuable product learnings and shape your product bets and prioritization choices.

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