Brand Management & Valuation in Technology Companies

Brands are some of the most valuable intangible assets in technology companies. According to an annual study conducted by brand consulting firm Internbrand, the top 100 global brands in 2020 accounted for over $2 Trillion in value (led by Apple, Amazon, and Microsoft). When it comes to technology companies, one cannot fully understand the value of patents and other technology IP, without understanding the contribution of brands, and vice versa. Our expert panel of brand valuation experts, licensing executives and corporate representatives from leading brands, will discuss the various ways brand and Trademark assets bring value to an organization and how brands can be valued to support monetization activities.