How A Lawsuit Inspired Apple’s Most Iconic Sounds

From the start-up sound to the camera click, here's how sound designer Jim Reekes created the Apple sounds you hear every day.

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How A Lawsuit Inspired Apple’s Most Iconic Sounds

[yxles]

Sosumi - So Sue Me. we love him for standing up like that

[ethanharvest]

This guy is hysterical he should just do stand up talking about his life because he's so unbelievably sarcastic and such a refreshing way

[Jaguarr-]

My jaw dropped when he explained Sosumi. That’s so badass lol

[Clisare]

"Whatever, we just made up reasons"
- *Every workplace ever* 😂

[prajwalkhanal]

The ending was a sad man. "you wanna see a man cry?". Made me emotional. Apple should at least give him a million.

[DonLee]

this guy needs to be in the apple hall of fame, and appreciated for all his work

[lyssaearland]

Even if he didn’t get the money he definitely deserves, at least he’s finally getting some recognition. Thank you for our sound effects! An overlooked feature!

[thecitizenjoan]

He’s the guy from the meme standing in the corner saying “ They don’t know I created the iPhone camera sound”

[melikeerturk]

He belongs to a comedy show with a little depressive scenario.

[stargaze]

Apple: "You can't add anymore sounds!!"

Jim: "Imma do it anyway."

[maxsilverstone]

This guy is a master troll and an absolute legend!

[kurisutofusan]

Finally someone who's honest about how he missed out on becoming rich.
Every interviewees says something along the lines of "that's life and I don't regret my choices blah blah blah".

[EthanRom]

It’s a bit sad that most of the people that had the biggest impact in Apple were the ones who didn’t stick around long enough and regret it financially. Thank you for your contribution, sir

[AsifAAli]

"Why aren't you a billionaire or something?
This man: "Oh well, wanna see a man cry?" 🤣🤣🤣

[LeonZaneFigueira]

The MacBook sound is back, it’s been back for like a year now (they also never removed it they just turned it off, it was an option)

[orinja]

So ur saying all of Apple’s early sounds were memes?

[LifeofKairo]

"Why aren't you a billionaire right now?"
You wanna see a man cry? 😢

[youngorangee]

I always wondered about this, this is awesome

[TheLRihanna]

Real question - who made the triggering alarm sound

[MyronDavismd]

“Why aren’t you a billionaire, right now? Yeah well… wanna see a man cry?” We feel you bruh