What is A/B Testing? - Social Proofy Marketing 101

Conducting an A/B test means splitting traffic between two different web page variations and understanding which version produces better results. In most A/B tests, marketers aim to optimize the click-through rate of some element on the page or a short-term goal that’s easy to measure.

A/B testing is just one of many forms of optimization testing that can lead to enhanced conversions. While A/B testing may be ideal for simple changes, multivariate testing allows for more complex changes and find the best performing variable combinations for different user segments. Regardless of your chosen testing method, it’s important to allow adequate time for each test to be completed and weigh all factors that may impact results.

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