Harley Davidson Market Crash | Is it Real?

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In this video, I explore the Harley Davidson Market Collapsing as we move out of 2024 and into the 2025 Harley Davidson model year. Are prices falling in both the preowned Harley and New Harley Market? What is causing this Harley Davidson Market collapse?

Chapters
00:00 Harley Market Collapse
01:21 What is Normal?
03:16 What did Dealerships Do?
10:52 Dealers are Closing
12:08 Back to Reality?

#harleydavidson #roadglide #streetglide #harleyprices

[HDVIBE]

Is the Harley Davidson market for new and pre-owned motorcycles crashing? Watch the entire video as I share some prices on 2024 New Harley Davidson's that are hard to believe! Comment below with your thoughts on the Harley Davidson Market especially on the Grand Touring Motorcycles and what is driving the current environment.

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Ride safe and enjoy!

Rick

[Karrpilot]

Most dealers are clothing stores that occasionally sells a motorcycle.

When one can buy a brand new Cadillac for less than a Harley Davidson, and i did, there's a problem.

[RalphMalone-mwqo]

Harley-Davidson is making bikes that just aren't worth the money if you ask me they are trying to take advantage of their customers

[jamessouthworth]

It's been years since I've seen anything on the showroom floor that made me want to buy another Harley. It started around 2018 and by 2022 there was nothing left on the showroom floor that I would buy. They lost me as a customer.

[espritlibre]

Financing a new motorcycle, or car, is the worst "investment" one can ever do. Pay cash or save up.

[mikeskidmore]

$80, 000.00 pickups have been sitting on the lot for 2 years now.

[frankfurther]

The Harley "mystique" has faded. The Motor Company and the products are mere caricatures of what once was, until 1999. F Jochen, bring back AMF.

[Jodyrides]

Harley eliminated 4 generations of It’s future customers when they got that tariff imposed on imported motorcycles back in 1984. Not many people start out on a big motorcycle. Like a Harley, they start out on inexpensive usually used Japanese motorcycles, then when they. learn how to ride and want to move up. Many times they will move up to a Harley. But 4 generations of motorcyclists, never got started because of the 45% increase in motorcycle prices due to the tariff Harley convinced President Ronald Reagan to impose on imported motorcycles. The prices went up, and when the tariff expired, The prices never came back down..
Now I realize, and nobody thinks that all those people that never got started in motorcycling because of the price of motorcycles after the tariff. I know that not all of them would’ve bought Harleys in the future if they started out on a Japanese motorcycle, probably only a few hundred thousand of them would have switched to Harleys..

[rogermurph]

I bought a ‘22 Fat Boy in March of ‘22 for $22k. I took a test ride on a ‘22 Road King at Surdyke Harley in late summer of’22. They had a brand new Fat Boy and an ‘18 or ‘19 Fat Boy right next to it on the showroom floor. The used bike was priced higher than the new one. Nuts. Then in October of ‘22 I traded my Fat Boy for my ‘22 Street Glide. Paid $24k for the Glide and got my $22k back for the FB with 5000 miles on it. I bought and traded at the perfect time.

[dhcguru]

Great analysis. It’s not just HD. All manufacturers are suffering. The car market is suffering and people actually need cars unlike motorcycles.
I played the game of buying a new 24’ RG and traded in two bikes that I tried to sell. Both of which were priced well below value and didn’t have a single bite (until the day I traded them I’m). My local Harley dealer charged me retail but were very generous on the bikes I was trading in. In the end the price was the same whether they lowered the new bike value and low balled my trade or vice versa. But I felt better getting more on paper for my trade in.

[bbanderso]

Hi,
The local HD dealership is packed with RG, SG, and Tri-glides.
Pricing is showing $8, 000 drops in prices.
Other models, Softail, Pan-America, Breakout, Nightster, only one or two in stock and at substantial reduction in price.
Best regards
bill

[marco-tiopet]

Harley Davidson motorcycle prices increase every year and accessories are removed every year. An example in Europe, no bag inside the tour pak and saddlebags, one less transponder, no double selector, no siren for the alarm, chrome accessories on the front fender removed electric water pump that breaks down at 18641Mile with the refusal to do the repair under warranty or a commercial gesture on the amount of the invoice

[darryllyles]

Fees plus fees on top of fees. Thousands of fees and add on fees. Shipping, freight and delivery from the factory fees. Get ready fee, handling fees and fee for keeping track of all the fees. A fee to cover any fees not fully collected and the everybody charges this fee.

[geraldgoodiii]

What blows me away is the 2024 standards cost way less than a special 2023.
Man I feel bad for ppl who paid 30k for a 114 prior generation road glide and a few months later the center cooled 2024 117 27OTD

[grgygantz]

What do you want to do is check out at this past Friday’s wall street journal. In the business and finance section, there’s an article about Harley cutting production by 40%. Looking for oblique year this year with sales being down somewhere between 14 to 16% compared to last year 6 to 8%. to soften the blow this down turn Harley is planning on limiting number of deliveries made to dealers. Citing a downturn in the economy. Uncertain worries about upcoming election. And a general overall of people just wanted to stay on the sidelines. Indian is also reporting lower than expected sales in their product line, well should I say Polaris. Pick up this past. Friday’s copy and read it. Sometimes sitting on the sidelines not a bad idea.

[JA-zhxi]

All I know is five dealers have closed in my area in the last three years. The woke debacle didn’t help that’s for sure. They need to scrap the Nightster, sportster s, live wire and bring back the real sportster and a springer deluxe.

[nhbiker]

It's a buyers market for bikes that are 10-12 years old. 6-7k fir softails and touring bikes.

[gordonwrichert]

harley wont even look at bikes that are ten years old so they are killing themselves if you cant but the parts and they wont do the labor

[bryangreenwalt]

Every Harley dealer in the country for the last four years at least has sold over MSRP, on average of $5000. The Harley community is one of the most faithful customers, and the Company and especially the Dealers have taken advantage of that . The dealers won’t put new prices on their websites because they are overpriced.

[larryj]

Motorcycle sales for expensive touring bikes in general are tapering off. Younger generation typically can't afford and aren't as interested. Adventure bikes are very popular, along with mid-size bikes, a market segment HD has little interest in. Future for HD does not look bright.