Using storytelling to capture your audience and create an engaging digital experience on the web

Join me as I chat with award-winning designer and storyteller Chiara Aliotta. Learn how Chiara uses storytelling techniques to elevate websites and create memorable user experiences. Discover practical tips as we showcase the elements of good storytelling and its applied to some examples of diverse brands.

Chiara's storytelling resources:

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Books on storytelling:
Building a StoryBrand, by Donald Miller
Emotional Design, by Donald Norman
Storytelling in Design by Anna Dahlström
Resonate, by Nancy Duarte
Story or Die, by Lisa Cron
Made to Stick: Why some ideas take hold and others come unstuck, by Chip Heath e Dan Heath

Chapters:

0:00 - Countdown
2:58 - Intro
4:40 - Announcements
5:49 - Chiara Aliotta's work
11:40 - Storytelling process
16:59 - Fundamentals of storytelling
21:03 - Branding case study: AVAC
24:22 - Building the narrative
25:49 - The structure of a story (Donald Miller's Storybrand structure)
26:46 - The narrative structure (Aristotle's 3 act structure)
29:48 - Narrative structure for digital products
32:00 - Website \case Study: Smart Interface Design Patterns
35:40 - The transformative journey
38:50 - Consider your audience
39:42 - The WHY of the story
42:28 - 4 steps to pursuade
44:25 - Case study: Action Aid Helios
39:34 - Forced connection
52:08 - Q&A
54:33 - How to reach Chiara
57:03 - Storytelling course
58:30 - Conclusion

[Cherri.blossom]

This was so insightful and inspiring as a Junior Designer who is always looking for ways to improve my storytelling skills. Thanks Webflow and Chiara for such an amazing presentation. Such a refreshing take on storytelling ❤❤❤❤. Presentation design was beautiful as well!

[KristianTheDesigner]

Nice! Alot of great insight and advice. She is really good at showcasing and presenting her work, she definetly "walk the walk" as well as "talk the talk" ( i honestly cannot remember the correct phrase, but i think you know what i mean 🙂 ).

[wormholeinteractive]

Lots of thought-process going on, but I was sort of expecting more how-to. The presenter was very knowledgeable, just that the right expectations weren’t set for the webinar.