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Logic Vs Emotions: How Do Your Prospects Make Their Buying Decisions?
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Today, we'll be taking a look at logic vs emotions, and how they're related to the buying decisions of your prospects.
A lot of people in sales focus on logic - if we make this product better, it will sell better.
And while that makes sense on the surface, if you really delve into the psychology behind the decision-making process and the buying process, you'll notice there's a little bit more emotion involved.
Logic often comes into play after your prospects have made their emotional decision to buy.
Be aware that it is not only your product or service that you are selling. You are also selling the emotional appeal of your product and service as well.
It's important to remember that your sales process should be dependent on the buying decisions of your target market.
So, on the topic of logic vs emotions, are you going to be changing your sales process to focus more on emotion? Or do you still think that logic is the way to go?
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Karie Kaufmann
San Diego Business Coach
ActionCOACH Business Coaching + Training Center
3111 Camino del Rio N STE 101, San Diego, CA 92108
(619) 321-9262
Stock footage provided by Videvo
Today, we'll be taking a look at logic vs emotions, and how they're related to the buying decisions of your prospects.
A lot of people in sales focus on logic - if we make this product better, it will sell better.
And while that makes sense on the surface, if you really delve into the psychology behind the decision-making process and the buying process, you'll notice there's a little bit more emotion involved.
Logic often comes into play after your prospects have made their emotional decision to buy.
Be aware that it is not only your product or service that you are selling. You are also selling the emotional appeal of your product and service as well.
It's important to remember that your sales process should be dependent on the buying decisions of your target market.
So, on the topic of logic vs emotions, are you going to be changing your sales process to focus more on emotion? Or do you still think that logic is the way to go?
=============
Karie Kaufmann
San Diego Business Coach
ActionCOACH Business Coaching + Training Center
3111 Camino del Rio N STE 101, San Diego, CA 92108
(619) 321-9262
Stock footage provided by Videvo
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