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How To Set Up Custom Events in Google Analytics 4 using Google Tag Manager
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Tracking interactions on your website can yield valuable insights into how users interact with your website so that you can improve your website content and increase interactions and conversions. In your Google Analytics 4 account, there are a variety of ways that you can track user interaction on your website. In this mini Google Analytics 4 tutorial, we’ll cover how to create custom events in GA4 using Google Tag Manager (GTM).
#customevents #googletagmanager #digitalmarketing #googleanalytics #ga4 #googleanalytics4
Why Create A Custom GA4 Event In Google Tag Manager
Creating custom events helps bridge the gap between informative data that is automatically collected and informative data that is not automatically collected. Custom events can provide vital information on how your website is viewed and used by your target audience. Different types of custom events, such as scroll depth, time on page, clicks, etc., can tell you what content/pages is performing well and what are not. This can provide data to answer content strategy questions such as:
How should I arrange my content?
What type of content and/or content format does my audience respond to best?
What content is performing well and should be left alone?
What content is not performing well and should be modified?
For more information, please visit the original blog post:
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#customevents #googletagmanager #digitalmarketing #googleanalytics #ga4 #googleanalytics4
Why Create A Custom GA4 Event In Google Tag Manager
Creating custom events helps bridge the gap between informative data that is automatically collected and informative data that is not automatically collected. Custom events can provide vital information on how your website is viewed and used by your target audience. Different types of custom events, such as scroll depth, time on page, clicks, etc., can tell you what content/pages is performing well and what are not. This can provide data to answer content strategy questions such as:
How should I arrange my content?
What type of content and/or content format does my audience respond to best?
What content is performing well and should be left alone?
What content is not performing well and should be modified?
For more information, please visit the original blog post:
Stay up to date and Subscribe to our Newsletter here:
See how Global Reach can help you:
Contact Global Reach:
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