Objectives and Key Results OKR EXPLAINED | Andy Grove (Former Intel CEO)

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OKRs stand for “Objectives and Key Results.” It is a collaborative goal-setting methodology used by teams and individuals to set challenging, ambitious goals with measurable results.

In the 1970s when Andy Grove, CEO at Intel, took the idea of Objectives and merged them with Key Results to create what we now know as OKRs. Within the next few years, John Doerr learned the methodology from Grove and introduced OKRs to Google.

As an outcome-driven framework, OKR famously helped Larry Page and Sergey Brin to take Google to new heights, and thousands of companies have learned to leverage the principles of the OKR method ever since. Larry Page, a co-founder of Google, credited OKRs:

OKRs have helped lead us to 10x growth, many times over. They’ve helped make our crazily bold mission of ‘organizing the world’s information’ perhaps even achievable. They’ve kept me and the rest of the company on time and on track when it mattered the most.

Today, leaders in LinkedIn, Twitter, Slack, Spotify, Uber, and Microsoft use OKRs to communicate improvement priorities across the company and align the teams to move in the right direction.

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