When To Turn Off A Facebook Ad In 2024

SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video...

Here's When To Turn Your Facebook Ad Off (2024 Guide)

In this video, I'll guide you through the crucial decision-making process of when to turn off a Facebook ad in 2024.

You’ll learn the key indicators that suggest it's time to optimize your Facebook ads, whether it's tweaking targeting, adjusting budgets, or revamping creatives.

Understanding the signals that indicate ad fatigue or diminishing returns is essential for maintaining a successful campaign.

So, if you search for practical tips and strategies to help you make informed decisions on when to pause or optimize your ads for maximum efficiency and return on investment – watch the video!

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[jevster]

Not too many people out there answering literally every comment. Fair play mate 👏

[addenr]

right on time with this video, thanks :D

[salehamiralai]

Hey Nick, This is so helpful 👍👍👍 Thanks!

[mithiransk]

Hey Nick this video came at a perfect time, thanks!

[giqpmwz]

Hi Nick, great content as usual! Should I run problem aware and most aware (ex. product on sale) ads in the same campaign?

[thebluepill]

Great value as always 🔥 would love to see a full video on the charge from main adset to no main adset like you mentioned in the vid 🙏

[jonatanvalencia]

Nick I love your content, nobody gives as much values as you imo; just started applying your strategies to my business and hope I get traction to the point I get to work with you :)

[sliceofcy]

Thanks for this! Should we increase budget while in the learning phase? Or Just once it's out of learning already?

[Miseux]

Hi Nick!, great video as always 🙌. I have a quick question. In my niche, carousel ads works super well, but I can't use DCT with carousel, what should I do to test variations in my ads?, what structure would you use in this case?

[jonnychia_]

Hey mate! great content as usual - do you turn on multi-advertiser ads at the ad level?

[SalahXXGTA]

Hi nick love your content! Thanks a lot for sharing valuable information! I have 2 questions please, do you scale up 20% or decrease 20% every 3 days depending on the ROAS or you do scale or decrease everyday? And if you do everyday scaling or decreasing doesn’t that actually harm your ads stability and adaptability when it comes with the algorithm? Best regards.

[jaepark]

hey Nick, thanks for a great video

I've heard that forcing spend on a DCT can make it perform better and make you miss fewer potential winners, since it's forcing facebook to use more resources to learn + optimize an initially poorly performing DCT. I've heard this recommended to people on a lower budget (50-100/day testing) whose poorly spending DCTs will only get 10-20 spend for the whole week, giving little resources for it to optimize.

From a high budget perspective, I can see why your method might work (even a poorly spending DCT will get at least 100 in spend during the test period, giving it enough resources to properly test).

What are your thoughts on this?

[AcePatelEcom]

Hey Nick curious as to why you'd want to "beat the existing winning" creative especially in a CBO where a new "winning" creative would take spend away from something that was already working so well?

Wouldn't that just reduce your creative diversification? What if that winner was producing other down-stream results in the channel mix?

Wouldn't you want as many high-spending, profitable creatives as possible? On the flip side, do you test for false negatives? Looks like you spend a great amount of time building out the creative. Is one DCT that doesn't work enough statistical significance to rule it out? Or are you testing it multiple times?

Just wanting to learn! Thanks for the videos!

[marekschlosser]

Whar would be an ideal setup from testing dropshipping/brand products, not budget but also not overspending. When should I kill campaign or how much ad spend to test (you did mention in other video 3x the product price to be sure or something along those lines...)

[thomasmartins]

Hi Nick, greetings from Brazil. I've watched some of your 2023 videos. I don't have a main adset yet, so today I made a DCT to start. Should I still move the main creative to the main adset after seven days (because you mentioned in the video you don't do this anymore) or just leave it in the DCT and try another DCTs after 7 days?

[idohirsh]

Awesome video Nick 🚀 I'd like if you could answer these questions:
1. In some of your recent videos, you said you're excluding 30 days purchase audiences in the DCT & Winners ad sets level, do you still do that? When is it recommended to do so?
2. What about the winners ad set? When you find a winning DCT, do you copy the best post ID from that DCT to the winners ad set and leave them bough on until the winners ad set gets the majority of spend and than turn off the DCT, or do you just leave the DCT on and don't have a winners ad set at all?
3. How many DCTs do you test at once when starting with a fresh ad account?

Thanks alot!

[sadinmujadzic]

Hi Nick. Thanks for the great content. How many dcts you let on with 100$ per day until you finde the winning dct. Even if you dont have sale, especially at the begininng with a new pixel, new ad Account, completle everything new.

Thanks for your great content

[CodSepatu]

hi nick, great content.. i have question if i turn off or turn on based on time., Will it affect performance? thanks nick

[dragola-yt]

Hi Nick, thank you for the great content, I have watched the video of when to scale, but now I got confused can you please connect the dots, so what do we do if there is an ad set that didn't perform well for the last 3-4 days do we scale down it with 20% if it's not at hard deck or leave it and dont decrease spent or turn it off as you mentioned in this video?

[samuelbeckett]

Hey Nick. Again, thanks for the content! I have only just started using your DTC broad targeting method. I now have the 1 sales campaign with 3 DTC ad sets testing and have found 2 winning DTC combinations. Are we still moving the winning DTC combination into a Winning adset for 2024 or just leaving them?
Thank you.