Inside Barbie Design Center, Barbie's Closet & Iconic Photo Studio | InStyle

Step into the Barbie Design Center, where timeless style meets cutting-edge creativity in the heart of Barbie’s ever-evolving world. This exclusive tour reveals the magic behind crafting the iconic doll, meticulously designing fashion sets, and styling the latest trends in Barbie’s Closet. Discover how a 65-year-old icon stays relevant through constant creative evolution, blending fashion-forward thinking with incredible attention to detail. Meet the talented designers who scale down denim, create custom high-end looks, and capture Barbie with the same care as a human model. From reimagining Barbie’s legacy to ensuring her looks remain forever stylish, this creative hub is where the ultimate ‘it girl’ stays at the forefront of both fashion and play.

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Inside Barbie Design Center, Barbie's Closet & Iconic Photo Studio | InStyle

[brandonlrushman]

These are the type of fashion, articulations, makeup, hair etc that needs to be on This is giving! Unfortunately it isn’t giving to buyers! 😭

[katycheckley]

now why dont they make these for collectors to buy? We need better quality Barbie clothes, because the fashion packs are horrendous

[GittaGG]

Barbie style IG is so beautiful. It's just a shame the quality of Barbies that are sold in stores has dropped so low.😢

[bloominh]

Wish this kind of energy, love and care was put into the brands main products instead of just an instagram page that does not reflect how the dolls look in the doll aisle

[TheStOne]

Barbie/Mattel need to go back to the exact same level of quality, creativity and dedication they had in the '90s and early 2000s. No excuses.

[MyFroggyStuff]

Love getting to see behind the scenes, I wish my Doll crafting space was this beautifully decorated 😅… totally taking notes 🩷

[AquaFuzion]

I have a love/hate relationship with BarbieStyle. What I love: EVERYTHING! The attention to detail and realism is incredible. What I hate: That Mattel doesn't offer these things to collectors. :(

Seriously, though, I love BarbieStyle!

[jfrancis]

It’s honestly comical that they’re flaunting these beautiful pieces and yet the clothes on the actual dolls that they actually sell aren’t remotely as nice. It’s sort of a bait-and-switch. Ultimately, Mattel is answerable to shareholders not to customers.

[chickpea]

We all love the vintage stuff.. such a shame the clothes aren't produced like that anymore... insane that even the designers/stylists feel that way.

[annepandesal]

its so awesome to see these talented people be passionate about barbie. i just wish that this level of quality and detail was reflected in playline dolls

[DRACUP]

"Can we have a pocket is that allowed" I felt that. This is absolute art and i love the dedication the designers and everyone behind has for Barbie. And then you see what gets to the buying costumers (whether theyre playline or collector) and its disappointing. . . STILL, I loved to see this process

[alonachiong]

I wish Mattel gives this much effect to every Barbie line. The common Barbie looks cheaply made. Sad because this video shows how good the designers truely are, it's obviously Mattel is just cutting corners.

[tal]

I stopped following Barbie Style IG because it mad me angry. We will never get any of these fashions or dolls or have anything close to it at an affordable price. Mattel has to be so cheap that consumers can’t have access to these talented designers’ clothing, dolls, and furniture. It sucks because growing up most of the dolls & accessories shown in ad/ print was available to purchase. Barbie needs to go back and capitalize on fashion packs with current designs. And tlc their hair and makeup. It took Mattel about a decade to finally listen to collectors to bring back Barbiecore and it will take another decade for them to bring back Barbie fashions.

[jpleite]

No matter how much the barbie team tries to market her as a fashion doll, what we see on shelves is what truly matters. The BarbieStyle page is more of an delusional daydream than anything close to reality. This is not the quality and care they put into the real products and it’s frustrating to watch.

[LittleCardigan]

Would love to have high quality Barbie’s back! I’d buy as a collector

[veraj]

With all those custom BarbieStyle pieces we need fashion packs for DAYS! And that Brooklyn with the box braids is my FAVORITE!

[alanalovell]

ehh, something ain’t adding up. the quality of clothing most barbie dolls I see these days is trash. printed on details, thin, and sometimes even painted onto the actual doll.

[lynncolbert]

When I was young and Barbie was also, the clothes were outstanding. That's why they sell for huge prices today. What Mattel turns out now isn't even real material. It's made of recycled plastic. For my grandchildren, I make their Barbie clothes. There will be no clothes to get excited about when they get my age. I'm glad you guys have fun doing all this Barbie stuff like I did when I was young. Too bad children today will never experience this. Mattel should be ashamed with the quality they now use.

[colin]

Mattel flaunting these designs as revolutionary when mga gives this detail and quality for playline dolls at the same or smaller price point I just have to roll my eyes

[cornbread]

these dolls have a nicer wardrobe than I could ever hope to