How to Create Urgency In Sales Using 'Loss Aversion'

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How to create urgency in sales using loss aversion and prospect theory!

Today, buyers are terrified of making the wrong buying decision. It can cost them their job if they choose poorly. That fear overpowers their decision-making, and they end up doing nothing -- sticking with the status quo, unmoved by the positive benefits your solution promises.

Great salespeople know how to jolt buyers out of their inclination to stick with the status quo by using LOSS AVERSION: a principle coined by behavioral economists that proves *PEOPLE ARE MORE LIKELY TO ACT TO AVOID LOSS THAN TO ACHIEVE GAIN*

In other words, it's TWICE as painful to LOSE $100 as it is pleasurable to GAIN $100. Losses sting twice as much as equivalent gains feel good.

In this sales training video, you'll learn how to use loss aversion in your B2B sales efforts to create urgency, get buyers to ACT, and close more deals.

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