What are demand gen ad campaigns inside of Google ads?

Hey there, digital marketers and advertisers! Let's talk about a game-changing development in the Google Ads world: demand gen ad campaigns. This isn't just another ad type; it's a powerhouse that combines multiple platforms into one streamlined campaign. We're talking YouTube ads (both in-feed and in-stream), YouTube Shorts, discovery ads, and even Gmail ads, all rolled into one package covering YouTube, Discover, and Gmail.
Now, here's the kicker: Google is pushing this hard. They're not just encouraging it; they're planning to phase out some classic campaign types, including the video action campaigns, by 2025. This is a big shift, folks, and you need to be prepared.
Why is this important? Because it's changing the landscape of how we reach our audience. It's no longer about mastering one platform; it's about leveraging multiple touchpoints in a single campaign. This could mean more efficient spending and broader reach for your ads.
If you want to stay ahead of the curve, you need to start understanding and experimenting with demand gen campaigns now. Don't wait until 2025 when the old methods are phased out. Start adapting your strategies today to be ready for tomorrow's advertising landscape.

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