ADKAR Change Model (En)

The ADKAR Model is a change management framework that provides a structured approach to understanding and managing individual transitions during organizational change.
The ADKAR model is based on the understanding that organizational change can only happen when individuals change.

Here's a brief explanation of each element in the ADKAR model:
Timecodes
0:00 - Intro
0:38 - Awareness: focuses on creating an understanding among individuals about the need for change.
0:53 - Desire: individuals are encouraged to develop a personal commitment and desire to support the change.
1:08 - Knowledge: aims to equip individuals with the necessary knowledge and understanding of how to change.
1:25 - Ability: focuses on helping individuals develop the skills and abilities needed to implement the change effectively.
1:43 - Reinforcement: The final stage of the ADKAR model emphasizes the importance of reinforcing and sustaining the change.

The ADKAR model provides a roadmap for managing individual change by addressing the psychological and behavioral aspects of transitioning from the current state to the desired future state.

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ADKAR is owned by Prosci and described in the book, ‘ADKAR: a model for change in business, government and our community’, by Prosci founder, Jeff Hiatt