Google Analytics Alternative: Fathom Analytics

Google Analytics is great for getting insights about your website visitors, but it's not perfect. It has some major limitations, especially when it comes to privacy.

Google Analytics tracks a lot of data about your website visitors, but it's not always clear what to do with all that data. By using Google Analytics, you're giving up your website visitors' data to one of the largest companies in the world. This data is often used for marketing purposes, and is sent to servers in the United States (which is against GDPR laws for EU residents).

That's why we're looking at Google Analytics vs Fathom Analytics in this video.

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With Google Analytics 4 comes a more complicated user interface, and when you add in the fact that Google Tag Manager makes things load slower on your website... you might be looking for a Google Analytics WordPress alternative (which Fathom has a WordPress solution to as well!).

Fathom Analytics is a great Google Analytics alternative that doesn't have these privacy concerns. Fathom helps you gain insights about your visitors without compromising their privacy.

Fathom Analytics is the solution to your Google Analytics headaches. With its easy-to-use interface and insightful reports, Fathom will help you make sense of your website data and improve your business outcomes. You'll also get a short Fathom Analytics tutorial to walk you through setting up events.

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[FathomAnalytics]

Thanks so much for the video + review of our service!