5 Key Tips to Track User Behavior to Improve SaaS Conversions

I've discovered that 70% of SaaS companies are making critical user-tracking mistakes costing them conversions. Let's discuss how to avoid these pitfalls and improve your tracking strategy.

In this video, we'll explore 5 key strategies to enhance how you track user behavior and boost your SaaS conversions. These insights can help your company make more informed decisions and optimize your conversion funnel.

🔍 Here's what we'll cover:
1. Tracking the entire user journey from first click to paying customer
2. Techniques for understanding and optimizing your acquisition channels
3. Selecting appropriate tracking tools for different roles (UX/UI, Marketing, Development)
4. Implementing Google Tag Manager for improved flexibility and performance
5. Focusing on key events that drive conversions

00:00 Introduction
00:09 Tracking the entire user journey from the first click to paying customer
02:04 Understanding and optimizing your acquisition channels
04:02 Selecting appropriate tracking tools
08:48 Implementing Google Tag Manager
11:06 Focusing on key events that drive conversions