What is A/B Testing | Introduction to A/B Testing in a Minute | Intellipaat #Shorts

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Get ready to explore the world of performance marketing with our Intellipaat Podcast episode focusing on How to Become a Performance Marketer.

In this video, our esteemed guest, Mr. Avinash Bikumalla, (Ex. Flipkart, Apna, and BankBazaar) will help us to understand “What is A/B Testing”.

✅What do you mean by AB testing?
A/B testing—also called split testing or bucket testing—compares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics.

✅What is an example of AB testing?
What is A/B testing? A/B testing is a controlled experiment in which you run two different product or website versions simultaneously and see which one performs better. For example, you might run your current sales page against a new version with a section that addresses objections

✅What is AB testing in social media?
To perform A/B testing, also known as split testing, you separate your audience into two random groups. Each group is then shown a different variation of the same ad. After that, you compare the responses to determine which variation works better for you.