E4 2018 Idents - The Ident Review

Episode 21

This week on the Ident Review, we stay put in 2018 and take a look at another newly released batch of idents, this time, from E4.

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I love Lauren.

[javianwilliams]

By the way, the first ident had a male announcer say: “Hold on a minute, this IS E4 isn’t it? It’s all looking a bit, err... a bit different.”

[EdJonesVideos]

Some thoughts. I absolutely love Cats, Wicker Man and Chippy. We haven't seen anything quite like these before and I think they serve the channel super well. I actually think the weakest is the first one - I know it's a visual callback to some 90s C4 presentation but it feels a little bland compared to the rest of the set.

[DJDeryn]

i think the kabab ident shows elements of bbc 2 past (the kabab and fly zapper ident)

[Gaz.on.crack.]

Speaking of the Wicker ident, Alton Towers (the resort in staffordshire, UK.) has the roller coaster by the same name, the Wicker Man.

[JayGeeBee]

I prefer the 2001 logo as it’s unique, I am personally not a fan of the c4 corporate rebrand, I just think that the previous branding was unique

[scrambled]

The "animals" and "cats" indents give me the suspicion that a furry is on the E4 ident creative team.

[washen_coast]

Chippy is my favourite Ident from the first batch of new idents

[heggy_]

The space station one kinda looks like the t4 logo from behind

[ChristopherSobieniak]

3:34 I thought more of the "Burning Man Festivals" we have over here in the US!

[goodolgranite]

Next, you should do the BBC Knowledge idents.

[LorddexGAMNG]

I remembered pre2018 e4 had a robot on a bus as an ident, dont know why i remember that one alot

[johnmacleod]

The wickerman was probably one of if not the most frightening of films in it's era but the actors and actresses were all big names and the special effects no doubt speak more for themselves then the screenplay of the whole film, this said to recreate that film in the style of idents is more then a little worrying

[centrevezgaming]

bob the fish productions did a fantastic series on ITV and it is great

[anonymoustipster]

E4 seems to be the channel which is showing the creative idents Channel 4 lack nowadays and the edgy content Channel 4 lacks nowadays.

[abbycollins]

The pig's laying eggs, Adam. Laying eggs.

[ManF]

Somehow the Animals and Underwater idents remind me of something from Cartoon Network

[tracestephens]

3:55 There’s about to be a Big Bang now on E4, well that’s the theory

[samcarroll]

I think you should do the BBC knowledge idents next. There aren't a lot I think but seeing as you did BBC choice I think It kinda makes sense to do the BBC knowledge ones too.

[justeddsworld]

People watching Cats: Huh, Weird and Epic




Me: Ahh to Red &

[oxanagubert]

I think the Chippy ident rips off the 1982 Channel 4 "Space Squad" ident.
Oh yeah, and the Space Station ident rips off the Channel 4 "Sci-Fi Weekend" ident too, as well, also.